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How to Write a Job Advert |
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How to Write a Job Advert
When writing a job advert, it is important to remember that the same principles apply as those for when you advertise a product or service into the marketplace. Good job advertisements must first attract attention and interest from relevant candidates, create desire, and provide clear instruction for the next action or response.
When constructing a job advert, key points should be taken into consideration:
- Use bullet points and short, bite-sized paragraphs- these will keep the readers' attention.
- Stress what is unique about your company; it is important to emphasise what makes the job and your organisation special.
- Make sure essential information is included, such as the job title, business name, a short description of the business or recruitment agency, a short description of the job role, the starting salary and application details.
- Make sure the advert adheres to legislation rules; there are specific regulations regarding targeting people in your description.
- Ensure that your advert is gender and age neutral and avoid stating what the ideal candidate should be like.
- Put yourself in the role of a potential applicant and ask yourself: 'If this was my area of expertise, would I be tempted to apply for this role?'. If the answer is 'no', then the ad isn't doing its job.
Please feel free to send this on to anyone who you think might need help with writing a job advert.
Bournemouth Employment Ladder Ltd
Direct Line: 01202 283012
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