The Defra Behavioural Insights Team ran an experiment (N = 5,274) to understand the impact perceived safety measures might have on peoples’ willingness to visit a restaurant.
Participants were randomly assigned to see a restaurant scenario with varying safety measures, and with or without a financial incentive.
Only 28% of UK adults are willing to visit a restaurant with no COVID-19 safety precautions, but 63% would if the restaurant had visible safety cues.
They found that visible safety measures make customers feel more safe, which could nudge them to visit restaurants more. People were ~20pp more willing to visit a restaurant if staff wore masks or safety guidance was displayed, but only ~6pp more likely if they were offered a £10 voucher.