Member News & Events

Your business can be a ‘Secret Santa’ for local families facing cancer this Christmas.

Dorset Cancer Care Foundation, Charity Partner of AFC Business, has launched a ‘Secret Santa’ campaign to help families afford festive food and gifts.The Foundation provides grants to those families facing cancer who need support at Christmas.

AFC Business are extremely pleased to be supporting this campaign and your generosity can also help to provide vital support.

Donating to Secret Santa is easy. Simply click HERE

Or JustGiving:

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Fourth season for business partners

Multi award-winning Independent Financial Advisory firm has hit the back of the net by renewing its partnership of AFC Business, the commercial arm of AFC Bournemouth.

Chartered financial planners Strategic Solutions has extended its partnership deal with the Premier League football club into a fourth year.

The partnership involves the Branksome-based financial experts having a strong presence at AFC Business events, as well as match day corporate hospitality and advertising at the Vitality Stadium.

Co-founder Giles Wellington said: “We are delighted to extend our relationship with the football club and in particular AFC Business where we have not only forged good professional relationships but also made some very good friendships.”

Strategic Solutions, which has a team of highly qualified advisers, including several Pension transfer specialists, provides advice and guidance to clients nationally but predominately in the South/South West.

The firm was recently awarded the title Investment Adviser of the Year in the 2017 Investment Life & Pensions Moneyfacts Awards.

Strategic Solutions is also the proud kit sponsors of AFC Bournemouth first team player Lewis Cook who was recently called up to the senior England squad for the first time. For 20-year-old Cook the senior call came after the midfielder has played for England at every age group from the under-16s upwards.

AFC Business is AFC Bournemouth’s free-to-join business club which offers a host of benefits to members, such as attendance at regular events and breakfast networking meetings.

AFC Bournemouth partnerships executive Amy Marks said: “We are delighted to have extended our partnership with Strategic Solutions.

“The firm is a key part of the ongoing success of the business club and they offer fantastic support to our monthly networking events and AFC Business members.

“Congratulations also to Strategic Solutions for recently winning the investment adviser of the year award for 2017.”

For more details about AFC Business see

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Yellow Cherries hit the back of the net

While the football season is now over Cherries’ Community Sport’s Trust will continue to drive safety lessons into schools with the help of Yellow Buses.

AFC Bournemouth’s partnership with the town’s brightest bus company has seen hundreds of local children benefit from the ‘Soccer Safety School’ over the last two seasons.

And it is continuing through the summer term and will kick off again in September and run the whole of next season.

Cherries’ ace Dan Gosling is the ‘player ambassador’ for the safety school that has been developed by Steve Cuss, the club’s Head of Community.

Steve said: “The safety school highlights the risks and dangers that children face when out playing.

“These involve road safety, which is something that Yellow Buses are experts in.

“The Soccer Safety School is designed to engage the children in a fun way – and in all departments!

“It’s been a hugely successful partnership with Yellow Buses and the children have really benefited.”

Dan Gosling said: “Being player ambassador for this project has been very rewarding and hopefully the safety lessons will stay with the children as they get older.

“All the players at Bournemouth started by kicking a ball around outside and we want youngsters today to have that same pleasure, but also to be aware of the dangers.”

Fiona Harwood, from Yellow Buses, said: “We’re looking forward to working with Cherries’ Community Sport’s Trust for a third season.

“The school children thoroughly enjoy it and they are also learning important lessons.”


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AFC Bournemouth Announce Umbro as their new Kit Supplier

AFC Bournemouth are delighted to announce global sports brand Umbro as their new technical kit supplier, in a club record deal.

Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.

One of the world’s leading sportswear companies, Umbro has a long and successful history in football, both at home and abroad.

The Manchester-based firm currently supplies kit and training wear to more than 150 professional teams around the world, including fellow Premier League sides Everton, West Ham United and Hull City, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.

“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.

“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.

“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.

“I am delighted that we will be working together over the next five years as I believe Umbro are the perfect fit to support our growth as a club.”

Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season.

“They are an exciting club who have really made a mark on the Premier League over the last two seasons.

“I’m sure fans will love the bespoke kits we’ve created in partnership with the club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”

On Wednesday, Neill Blake was joined by AFC Bournemouth manager Eddie Howe, captain Simon Francis and Umbro’s head of UK soccer, Simon Johnson, at Vitality Stadium, where a giant sand sculpture of the two logos was unveiled to celebrate the announcement.

The sculpture, which stands at two metres in height and three metres in width, was created over the course of two days by local sand artist Mark Sanderson, using 10 tonnes of sand.

AFC Bournemouth’s partnership with Umbro begins at the start of the 2017/18 season, with the club’s new kits being unveiled this summer

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AFC Bournemouth is inviting applications for three new official charity partners for the 2017/18 season.

There are three categories for which the Cherries will be selecting a charity, including Supporters’ Charity, Junior Cherries Charity and Official Club Charity.

The chosen charities will benefit from receiving signed merchandise, match tickets, fundraising from selected club events and the club’s support in helping to raise the profile and awareness of each organisation.

Charities must be locally registered, benefit the people living in the Dorset and Hampshire area and support AFC Bournemouth’s positive stance on equality.

This year the club will invite supporters to vote from a shortlist to select one of the three official charities. Voting will run throughout April and the Cherries’ new charity partnerships will then be announced at the end of May.

AFC Bournemouth’s business club AFC Business will continue to work with current charity partner Dorset Cancer Care for another season. The club’s three other existing charity partners Diverse Abilities, Mosaic and Space Youth Project have received support over the course of the 2016/17 season and will continue to do so until the end of this season.

To apply to be one of AFC Bournemouth’s charity partners, click here to complete the form before the 31st March 2017.

To apply to be one of AFC Bournemouth’s charity partners, complete the form on:

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AFC Bournemouth support Bournemouth 7’s festival for the sixth consecutive year

AFC Bournemouth will be supporting the popular Bournemouth 7’s festival for a sixth consecutive year.

The club have renewed their partnership with the world’s largest sport and music festival as it celebrates its tenth anniversary.

One of the highlights of Dorset’s sporting and music calendar, the festival takes place on Bank Holiday weekend, from the Friday 26th May to Sunday 28th May.

The partnership will provide the supporters with the chance to win festival tickets at home games from now until the end of the season.

The competitions will run at half time at three selected home games and commercial director Rob Mitchell is delighted to be in partnership with the prevalent event.

“It’s a great event to be involved with,” Rob explained.

“We’ve been in partnership with them for six years and over that time, it’s been great to see the festival grow to what it is today.

“It’s the festival’s tenth anniversary and it promises to be the best one yet.”

Roger Woodall, Founder of Bournemouth 7’s Festival added: “Over the past few years it has been amazing to see AFC Bournemouth establish themselves as a real force in English football. Bournemouth 7s Festival have been a proud partner of the football club over many years and now, as we approach the festival’s 10th anniversary, it’s fantastic to be able to celebrate the role we have both played in making Bournemouth a sporting force within the UK.

“My team and I are extremely proud to be based in Bournemouth and partnerships such as this exciting link up with the football club have really helped us to build a loyal audience from the town. We look forward to welcoming players, staff and supporters alike to the Festival in May!”

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AFC Bournemouth and Dawsons AV help make supporters Christmas as part of 12 Days of Christmas campaign

AFC Bournemouth’s 12 Days of Christmas campaign saw a lucky supporter win a sound system worth £200 as part of the unique prize draw.

The promotion, which lasted the first 12 days of the month, saw specific items reduced in price during the first 12 days, with discounts of up to 25 per cent.

Anyone who purchased one of those items online on the given day was entered into a prize draw to win some amazing prizes from club partners.

One of those was Dawsons AV, a regional supporter of the club’s and a leading audio-visual equipment supplier based in Westbourne.

They provided a Beoplay A1 speaker as a prize and lucky supporter Steve Baxter from Lymington not only won the prize, but was presented it on the pitch at Sunday’s game with Southampton alongside Kevin Dawson, managing director of Dawsons AV and Cherries midfielder Andrew Surman.

As a regional partner, Dawsons will be providing plenty more competitions for supporters, so keep on the lookout at

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AFC Bournemouth support Wave 105’s Cash for Kids Mission Christmas 2017

AFC Bournemouth is proud to support Wave 105’s Cash for Kids Mission Christmas appeal 2017.

Wave 105’s Cash For Kids Mission Christmas appeal aims to raise as many toys as possible which are then distributed to disadvantaged local children within the Wave 105 region, where there are 88,000 children currently living in poverty.

Supporters of the campaign can donate gifts at hundreds of drop-off points around the region, one of which is the AFC Bournemouth Superstore at Vitality Stadium.

Any gifts donated must be new, unwrapped and suitable for children and young people aged between 0 and 18-years-old.

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AFC Bournemouth revamp Vitality Stadium dugouts alongside Marshall BMW

AFC Bournemouth have completed a dugout revamp at Vitality Stadium, which made its first showing at the Cherries’ home game with Liverpool.  The dugout has brand new seats for the first team staff and substitutes of both clubs, which have been supplied and sponsored by Marshall BMW.  Marshall BMW, formerly known as Ridgeway BMW, were acquired by Marshall Motors Holdings plc in May of this year, hence the new name for the company.

Their staff, standards and values remain the same but Darren Chatterley, head of business at Marshall BMW, is excited to provide a new positive change for Vitality Stadium.

“Marshall Bournemouth BMW and the Marshall Motor Group are proud to be the Official Car Partner of AFC Bournemouth and is delighted to be associated with our local team,” he said.  “We are a performance-orientated and innovative brand so there is no better fit than with a sport that continually captures the imagination and loyal following of its local community.  The branding on the home and away dugout seats will give the Marshall and BMW brands huge exposure to a local and wider TV audience. We greatly look forward to our continued involvement at the Vitality Stadium and working closely with the club to provide AFC Bournemouth’s loyal fans with some fantastic exclusive offers and promotions throughout the season.”

AFC Bournemouth’s commercial director Rob Mitchell added: “We’ve been in partnership with Marshall BMW since the 2013/14 season so we’re pleased they’ll gain plenty of exposure with sponsoring the seats.  We’d also like to thank them for supplying the new dugout seats and while it may only be a minor change in the stadium, we feel it’s a great addition and one I’m sure Eddie and the squad will appreciate!”

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