Member News & Events

Tyrone gets kick from helping youngsters

Cherries star Tyrone Mings put 30 children through their paces at AFC Bournemouth’s Vitality Stadium as part of a growing campaign to encourage more youngsters to keep fit.

The defender is club ambassador for Premier League Kicks, a nationwide initiative which enables Bournemouth to offer free football in a safe environment.

AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs the Premier League-backed scheme locally with more than 1,000 young people participating last season.

Beales department stores, official partner of the community sports trust since August, sponsors the Bournemouth region of Premier League Kicks.

CST head Steve Cuss said: “This expanding initiative encourages young people to get involved in playing sports in the evenings.

“They benefit from a healthier lifestyle, improved well-being and, most importantly, have a safe environment in which to enjoy themselves.

“Bournemouth is very much a community club – we work with and for the community for the benefit of all concerned – and hence the support of a major, long-established business such as Beales is invaluable.

Tyrone attended a session for under-10s on the 3G pitches at Vitality Stadium.

He said: “I love being involved with this scheme. Not only does it provide a brilliant opportunity for kids to stay active, but there’s also a chance we might discover the new Lionel Messi.”

Beales department stores began trading in the town in 1881 – and remains on the original site – and recently returned to private new ownership as a family department store group.

Chief executive officer Tony Brown said: “As one of Bournemouth’s longest-established businesses, it is incumbent on us to give something back to the community which supports us and which we serve.

“Sponsoring Premier League Kicks is a fantastic way of Beales getting involved with an important programme that enhances the lives of our youngsters.”

The Old Christchurch road store houses a collection of official AFC Bournemouth merchandise, including replica kits, scarves and a range of souvenirs.

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Your business can be a ‘Secret Santa’ for local families facing cancer this Christmas.

Dorset Cancer Care Foundation, Charity Partner of AFC Business, has launched a ‘Secret Santa’ campaign to help families afford festive food and gifts.The Foundation provides grants to those families facing cancer who need support at Christmas.

AFC Business are extremely pleased to be supporting this campaign and your generosity can also help to provide vital support.

Donating to Secret Santa is easy. Simply click HERE

Or JustGiving:

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Fourth season for business partners

Multi award-winning Independent Financial Advisory firm has hit the back of the net by renewing its partnership of AFC Business, the commercial arm of AFC Bournemouth.

Chartered financial planners Strategic Solutions has extended its partnership deal with the Premier League football club into a fourth year.

The partnership involves the Branksome-based financial experts having a strong presence at AFC Business events, as well as match day corporate hospitality and advertising at the Vitality Stadium.

Co-founder Giles Wellington said: “We are delighted to extend our relationship with the football club and in particular AFC Business where we have not only forged good professional relationships but also made some very good friendships.”

Strategic Solutions, which has a team of highly qualified advisers, including several Pension transfer specialists, provides advice and guidance to clients nationally but predominately in the South/South West.

The firm was recently awarded the title Investment Adviser of the Year in the 2017 Investment Life & Pensions Moneyfacts Awards.

Strategic Solutions is also the proud kit sponsors of AFC Bournemouth first team player Lewis Cook who was recently called up to the senior England squad for the first time. For 20-year-old Cook the senior call came after the midfielder has played for England at every age group from the under-16s upwards.

AFC Business is AFC Bournemouth’s free-to-join business club which offers a host of benefits to members, such as attendance at regular events and breakfast networking meetings.

AFC Bournemouth partnerships executive Amy Marks said: “We are delighted to have extended our partnership with Strategic Solutions.

“The firm is a key part of the ongoing success of the business club and they offer fantastic support to our monthly networking events and AFC Business members.

“Congratulations also to Strategic Solutions for recently winning the investment adviser of the year award for 2017.”

For more details about AFC Business see

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Yellow Cherries hit the back of the net

While the football season is now over Cherries’ Community Sport’s Trust will continue to drive safety lessons into schools with the help of Yellow Buses.

AFC Bournemouth’s partnership with the town’s brightest bus company has seen hundreds of local children benefit from the ‘Soccer Safety School’ over the last two seasons.

And it is continuing through the summer term and will kick off again in September and run the whole of next season.

Cherries’ ace Dan Gosling is the ‘player ambassador’ for the safety school that has been developed by Steve Cuss, the club’s Head of Community.

Steve said: “The safety school highlights the risks and dangers that children face when out playing.

“These involve road safety, which is something that Yellow Buses are experts in.

“The Soccer Safety School is designed to engage the children in a fun way – and in all departments!

“It’s been a hugely successful partnership with Yellow Buses and the children have really benefited.”

Dan Gosling said: “Being player ambassador for this project has been very rewarding and hopefully the safety lessons will stay with the children as they get older.

“All the players at Bournemouth started by kicking a ball around outside and we want youngsters today to have that same pleasure, but also to be aware of the dangers.”

Fiona Harwood, from Yellow Buses, said: “We’re looking forward to working with Cherries’ Community Sport’s Trust for a third season.

“The school children thoroughly enjoy it and they are also learning important lessons.”


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AFC Bournemouth Announce Umbro as their new Kit Supplier

AFC Bournemouth are delighted to announce global sports brand Umbro as their new technical kit supplier, in a club record deal.

Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.

One of the world’s leading sportswear companies, Umbro has a long and successful history in football, both at home and abroad.

The Manchester-based firm currently supplies kit and training wear to more than 150 professional teams around the world, including fellow Premier League sides Everton, West Ham United and Hull City, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.

“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.

“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.

“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.

“I am delighted that we will be working together over the next five years as I believe Umbro are the perfect fit to support our growth as a club.”

Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season.

“They are an exciting club who have really made a mark on the Premier League over the last two seasons.

“I’m sure fans will love the bespoke kits we’ve created in partnership with the club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”

On Wednesday, Neill Blake was joined by AFC Bournemouth manager Eddie Howe, captain Simon Francis and Umbro’s head of UK soccer, Simon Johnson, at Vitality Stadium, where a giant sand sculpture of the two logos was unveiled to celebrate the announcement.

The sculpture, which stands at two metres in height and three metres in width, was created over the course of two days by local sand artist Mark Sanderson, using 10 tonnes of sand.

AFC Bournemouth’s partnership with Umbro begins at the start of the 2017/18 season, with the club’s new kits being unveiled this summer

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AFC Bournemouth is inviting applications for three new official charity partners for the 2017/18 season.

There are three categories for which the Cherries will be selecting a charity, including Supporters’ Charity, Junior Cherries Charity and Official Club Charity.

The chosen charities will benefit from receiving signed merchandise, match tickets, fundraising from selected club events and the club’s support in helping to raise the profile and awareness of each organisation.

Charities must be locally registered, benefit the people living in the Dorset and Hampshire area and support AFC Bournemouth’s positive stance on equality.

This year the club will invite supporters to vote from a shortlist to select one of the three official charities. Voting will run throughout April and the Cherries’ new charity partnerships will then be announced at the end of May.

AFC Bournemouth’s business club AFC Business will continue to work with current charity partner Dorset Cancer Care for another season. The club’s three other existing charity partners Diverse Abilities, Mosaic and Space Youth Project have received support over the course of the 2016/17 season and will continue to do so until the end of this season.

To apply to be one of AFC Bournemouth’s charity partners, click here to complete the form before the 31st March 2017.

To apply to be one of AFC Bournemouth’s charity partners, complete the form on:

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AFC Bournemouth support Bournemouth 7’s festival for the sixth consecutive year

AFC Bournemouth will be supporting the popular Bournemouth 7’s festival for a sixth consecutive year.

The club have renewed their partnership with the world’s largest sport and music festival as it celebrates its tenth anniversary.

One of the highlights of Dorset’s sporting and music calendar, the festival takes place on Bank Holiday weekend, from the Friday 26th May to Sunday 28th May.

The partnership will provide the supporters with the chance to win festival tickets at home games from now until the end of the season.

The competitions will run at half time at three selected home games and commercial director Rob Mitchell is delighted to be in partnership with the prevalent event.

“It’s a great event to be involved with,” Rob explained.

“We’ve been in partnership with them for six years and over that time, it’s been great to see the festival grow to what it is today.

“It’s the festival’s tenth anniversary and it promises to be the best one yet.”

Roger Woodall, Founder of Bournemouth 7’s Festival added: “Over the past few years it has been amazing to see AFC Bournemouth establish themselves as a real force in English football. Bournemouth 7s Festival have been a proud partner of the football club over many years and now, as we approach the festival’s 10th anniversary, it’s fantastic to be able to celebrate the role we have both played in making Bournemouth a sporting force within the UK.

“My team and I are extremely proud to be based in Bournemouth and partnerships such as this exciting link up with the football club have really helped us to build a loyal audience from the town. We look forward to welcoming players, staff and supporters alike to the Festival in May!”

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AFC Bournemouth and Dawsons AV help make supporters Christmas as part of 12 Days of Christmas campaign

AFC Bournemouth’s 12 Days of Christmas campaign saw a lucky supporter win a sound system worth £200 as part of the unique prize draw.

The promotion, which lasted the first 12 days of the month, saw specific items reduced in price during the first 12 days, with discounts of up to 25 per cent.

Anyone who purchased one of those items online on the given day was entered into a prize draw to win some amazing prizes from club partners.

One of those was Dawsons AV, a regional supporter of the club’s and a leading audio-visual equipment supplier based in Westbourne.

They provided a Beoplay A1 speaker as a prize and lucky supporter Steve Baxter from Lymington not only won the prize, but was presented it on the pitch at Sunday’s game with Southampton alongside Kevin Dawson, managing director of Dawsons AV and Cherries midfielder Andrew Surman.

As a regional partner, Dawsons will be providing plenty more competitions for supporters, so keep on the lookout at

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AFC Bournemouth support Wave 105’s Cash for Kids Mission Christmas 2017

AFC Bournemouth is proud to support Wave 105’s Cash for Kids Mission Christmas appeal 2017.

Wave 105’s Cash For Kids Mission Christmas appeal aims to raise as many toys as possible which are then distributed to disadvantaged local children within the Wave 105 region, where there are 88,000 children currently living in poverty.

Supporters of the campaign can donate gifts at hundreds of drop-off points around the region, one of which is the AFC Bournemouth Superstore at Vitality Stadium.

Any gifts donated must be new, unwrapped and suitable for children and young people aged between 0 and 18-years-old.

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