Member News & Events



AFCB STATEMENT: FOOTBALL SUSPENDED UNTIL END OF APRIL

The football season will remain suspended at least until the end of April due to the continued spread of coronavirus.

The decision was made earlier today following a meeting of the sport’s governing bodies, including the Premier League and EFL.

A joint statement by the professional football bodies in England read: “The FA, Premier League, EFL and women’s professional game, together with the PFA and LMA, understand we are in unprecedented times and our thoughts are with everyone affected by COVID-19.

“We’re united in our commitment to finding ways of resuming the 2019/20 football season and ensuring all domestic and European club league and cup matches are played as soon as it is safe and possible to do so.

“We’ve collectively supported UEFA in postponing Euro 2020 to create space in the calendar to ensure domestic and European club league and cup matches have an increased opportunity to be played and, in doing so, maintain the integrity of each competition.

“The FA’s rules and regulations state that “the season shall terminate not later than the 1 June” and “each competition shall, within the limit laid down by The FA, determine the length of its own playing season”.

“However, our Board has agreed for this limit to be extended indefinitely for the 2019-20 season in relation to professional football. Additionally, we’ve collectively agreed that the professional game in England will be further postponed until no earlier than Thursday 30th April.

“The progress of COVID-19 remains unclear and we can reassure everyone the health and welfare of players, staff and supporters are our priority.

“We will continue to follow Government advice and work collaboratively to keep the situation under review and explore all options available to find ways of resuming the season when the conditions allow.

“We would all like to re-emphasise that our thoughts are with everyone affected by COVID-19.”

Tickets for AFC Bournemouth’s fixtures during this time will remain valid for the rescheduled dates. This includes official club travel tickets for the away fixtures at Wolverhampton Wanderers, and Manchester United.

Single match ticket purchasers who are unable to make the rearranged fixtures will be entitled to a full refund. Further details will follow in due course.

Supporters are advised to proactively keep up to date with the latest government advice on best practice in relation to stopping the spread of the virus, which can be found here.

Anyone who has recently travelled to the United Kingdom from a country with a high risk of coronavirus, or who is displaying any of the below symptoms, should immediately seek medical advice by calling the NHS 111 service or stay at home for at least seven days.

The symptoms include:

– A new, continuous cough

– A high temperature

If you are aware of any other supporters who may not have access to email or our website, can you please let them know about the upcoming fixtures.

Thank you

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CLUB STATEMENT: CRYSTAL PALACE AND WOLVERHAMPTON WANDERERS POSTPONED

AFC Bournemouth’s next two Premier League fixtures – at home against Crystal Palace on Saturday (14th March) and away at Wolverhampton Wanderers on Sunday 22nd March – have been postponed.

Following a meeting of shareholders on Friday morning, it was unanimously decided to suspend the Premier League with the intention of returning on Saturday 4th April, subject to medical advice and conditions at the time.

Given the ongoing global Coronavirus pandemic and following advice from the Government, NHS and Premier League, this decision has been made to ensure the wellbeing of supporters, players and staff – which is the club’s utmost priority.

Tickets for these fixtures will remain valid for the rescheduled dates. This includes official club travel tickets for the away fixture at Wolverhampton Wanderers.

Single match ticket purchasers who are unable to make either rearranged fixture will be entitled to a full refund. Further details will follow in due course.

Supporters are advised to proactively keep up to date with the latest government advice on best practice in relation to stopping the spread of the virus, which can be found here.

Anyone who has recently travelled to the United Kingdom from a country with a high risk of coronavirus, or who is displaying any of the below symptoms, should immediately seek medical advice by calling the NHS 111 service or stay at home for seven days.

The symptoms include:

  • A new, continuous cough
  • A high temperature

Anyone with flu symptoms is asked to stay away from Vitality Stadium to avoid a potential spread. The club continues to monitor the situation closely and to take suitable measures to best protect the health of its employees and supporters. 

If you are aware of any other supporters who may not have access to email or the Club’s website, can you please let them know about the upcoming fixtures.

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Gateway to partnership success

WORKING TOGETHER: AFC Bournemouth Commercial Director Rob Mitchell, left, with Bournemouth University Chief Operating Officer Jim Andrews at the AFC Business breakfast networking event held at Bournemouth University

Bournemouth University’s stunning new £27 million Poole Gateway Building has been shown off to the region’s business community.

The brand new state-of-the-art facility played host to the latest breakfast networking meeting staged by AFC Business, the commercial arm of Premier League football club AFC Bournemouth.

Poole Gateway Building houses two multi-camera TV studios, a film studio, recording studios, green screen facilities, music labs, a cinema and leading edge technological equipment.

Guests were treated to a tour of the 5,000 sq ft facility, which opened last month, by Project Manager Rob Lipcar, who explained that as well as professional-level facilities the building was constructed to exacting sustainability standards, with 70 per cent of the cost spent locally.

University Chief Operating Officer Jim Andrews and AFC Bournemouth Commercial Director Rob Mitchell, an alumnus of the university, took part in a Q&A session as they explained the partnership working between the two organisations.

The association began back in 2008 when students began to volunteer at the then cash-strapped League 2 club, with the partnership being made official in 2012 and now involves a close relationship.

Rob said: “We are able to give real life work experience to a great many students, who join our physiotherapy, sports science, analysis and coaching teams across all our squads and have access to expertise and facilities.

“It really does work for both sides. There is a huge range of work going on. As a Premier League football club we have a responsibility, as well as brand power, to engage with our community.

“We currently connect with 4,000 people each week on our outreach programme – and this also allows us to build our fanbase at a time when the size of our stadium precludes many from attending matches.”

Jim added: “We have 20,000 students and 2,000 colleagues who work at BU and are very much part of the community – and one of our roles is to encourage students to remain in Bournemouth and Dorset after graduation, with all the economic benefits that entails.

“We have more students on work placement than any other university in the UK and there is an absolute business case that this works – a recent survey of graduate employability put us 15th amongst universities in the UK.

“We work closely with AFC Bournemouth to the mutual benefit of two leading organisations.”

Dr Richard Southern, Head of Department at the National Centre for Computer Animation, which is based at the university, gave a fascinating talk to guests about the latest developments in virtual reality, artificial intelligence and immersive media and how they are used by students.

AFC Business, the free to join business club with more than 750 members, is the engine for all the club’s commercial activities.

It was launched in 2009 and gives members exclusive offers at AFC Bournemouth, access to events and is a great chance to meet local businesses. 

AFC Business’ six main partners are Bournemouth Chamber of Trade and Commerce, Dorset Chamber of Commerce and Industry, Global Reach, Hill Osborne, Strategic Solutions and Dorset Search & Rescue.

The next AFC Business event is the Spring Al Fresco Dining Evening at Vitality Stadium on Thursday, April 9.

For further information about the business club, email commercial@afcb.co.uk or call 0344 576 1910. 

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Jack goes to college for Kicks date

AFC Bournemouth defender Jack Stacey went along to Rossmore Leisure Centre to join in with the young participants at a Premier League Kicks session.

He took part in a number of technical skill challenges, signed autographs for the children and talked about his rise to becoming a Premier League footballer, with the session then ending with a series of fun matches. 

AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs the Premier League-backed scheme locally with more than 1,500 young people participating last season.

The scheme encourages them to get involved in playing sports in the evenings and sees them benefit from a healthier lifestyle, improved well-being and offers them a safe environment to enjoy themselves.

Jack said: “It’s really great to attend these sessions and I’m so glad I got involved with this programme. All of the kids were having a great time playing football and learning skills. 

“I tried to teach them some tricks but in the end they were teaching me! Some of them had some good step-overs and the Cruyff Turn so hopefully the Bournemouth scouts will take a look.

“You start off playing football just to have fun with your friends and from there anything can develop. In football, people come from all different backgrounds to come and compete and have fun.”

PL Kicks Poole is supported by Bournemouth & Poole College, an official partner of the CST and sponsors the programme in the Poole region.

The College became partners with the Cherries in January 2019 and has sites at Lansdowne in Bournemouth, North Road and at Tower Park in Poole.

College Commercial Director Matt Butcher said: “Premier League Kicks is absolutely the sort of programme we want to be involved in.

“In the same way that we train and develop the next generation in a range of different careers, this is the next generation of football talent. That makes it an obvious match so it’s something we’re really excited to be involved with. 

“The kids get an awful lot out of the programme as they are developing their skills. They’re also very attentive, I’ve been very impressed by how much they listen and focus on improving their skills. That’s always encouraging to see.”

The sessions at Rossmore are free of charge and all are invited to join at the two age-group times, with no need to book in advance. They take place on Thursdays from 5.30pm to 6.30pm (aged eight to 13) and 6.30pm to 7.30pm (for 14 to 19-year-olds).

For further details on these sessions and all of the Premier League Kicks sessions across Bournemouth, Christchurch and Poole go to bit.ly/plkicks.

HIGH FIVE: AFC Bournemouth defender Jack Stacey with youngsters at the Premier League Kicks programme run by the Cherries and sponsored by Bournemouth & Poole College at Rossmore Leisure Centre, Poole

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Come See AFC Bournemouth U23’s vs Southampton U23’s

We are delighted to offer AFC Business members an exclusive event giving you the chance to combine football, hospitality and networking. 

The Cherries will be looking to do the double over south coast rivals Southampton and secure their place in the knockout stages of the Premier League Cup. The squad is set to feature future stars such as Alex Dobre and Gavin Kilkenny who have already made their first-team debuts. 


Treat clients or staff to a night under the lights at Vitality Stadium and join us for our AFC Business Premier League Cup evening on Friday 21st February.


Hosted in Bubbles Champagne Lounge from 5pm, guests will receive a pre-match buffet, drinks vouchers and access to our executive seating. The perfect way to start the weekend. 

Places are just £35 + VAT and can be booked here. For more information, please contact aysia.smith@afcb.co.uk.


We hope to see you on the night!

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Supporters Awards Launched by Cherries

AFC Bournemouth are working in partnership with principal partner, Vitality, to celebrate special Cherries supporters who make a difference in their communities.

The club want to reward fans who make outstanding contributions in the community – and fellow supporters will be able to nominate their peers who are going above and beyond for others in their local area.

There will be four awards until the end of the season in which fans can nominate deserving people who make a difference.

The winners will receive an award to recognise the difference they make to others as well as being rewarded with exclusive mystery prizes.

AFC Bournemouth Chairman Jeff Mostyn said: “Our supporters are the lifeblood of the club and we would be nowhere without them. “Many of them also do fantastic and unsung work for their community and we want to shine a big spotlight on their efforts. “I urge all Cherries fans who know of someone who fits the bill to nominate them today so we can celebrate their achievements.”

Nominations are now being accepted by the Premier League club and Vitality for four monthly awards. A panel of judges will decide the most deserving cases.

JANUARY – YOUNG ACHIEVER (Under-16)

This award is for an individual or group under the age of 16 who have overcome significant obstacles to improve the community around them. This could include being a great advocate for their school or community group, the area they live in and helping and improving the lives of others. Closing date: Wednesday 22nd January.

FEBRUARY – INSPIRATIONAL FAMILY

A family who have endured a tough year but remain positive in all they do. Despite circumstances they continue to put others first and are an inspiration to those around them. The winning family will have shown strength and bravery as a family unit in the face of adversity. Closing date: Wednesday 19th February.

MARCH – LIFETIME ACHIEVER

The recipient of this award must have dedicated many years to their cause. They may have raised money, campaigned for a worthy cause or committed themselves to helping within their community. The number of years that they have been involved and the frequency of their involvement will be considered when judging. Closing date: Wednesday 18th March.

APRIL – COMMUNITY VOLUNTEER

The club are looking for individuals that are going above and beyond their duties and are making a significant impact on people’s lives and wellbeing in Dorset and Hampshire. Closing date: Wednesday 22nd April.

To nominate a supporter visit https://www.afcb.co.uk/news/club-news/club-and-vitality-introduce-supporter-awards/.

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AFC Business celebrates first decade

AFC Business, the commercial arm of AFC Bournemouth, has celebrated its tenth anniversary with a Christmas lunch for 180 businesspeople at the Premier League club’s Vitality Stadium.

Launched in 2009 when the Cherries were bottom of League 2 and had just come out of administration, AFC Business has flourished alongside the football club’s rise to elite league status.

The free-to-join business club now has almost 1,800 members and is the engine for all the club’s commercial activities.

AFC Bournemouth commercial director Rob Mitchell said: “I am really proud and delighted that AFC Business has reached 10 years – and it is getting stronger.

“We are a long way from 2009 when I was working alone in the commercial department and we had lost a lot of connections with the business community.

“I believed a new business club was a great opportunity for the football club to reconnect with business, bring people into a fantastic venue, showcase our hospitality and facilities and secure support, partnerships and sponsorships with companies.”

He added: “Our roots, focus and commitment to the community, through the Community Sports Trust or business connections haven’t changed at all. If anything, they have grown and become more important.

“Thank you to the businesses who have supported the football club since those League 2 days. Our strategy won’t change – it is very important that we celebrate the business community that we have got and keep those connections as strong as we possibly can.

“We have grown and there are now bigger brands which are interested in supporting us, but our roots are vital and our priority is with the local business community, people who have supported us through difficult days.”

One such firm is chartered accountants and business advisers Hill Osborne, which sponsored its first AFC Bournemouth match back in 1991.

Richard Osborne, director and die-hard Cherries fan since 1965, said: “Backing the business club was a natural progression for us – and sponsorship has certainly worked. We have all grown together in this club and made excellent long-term constructive relationships with businesses and professional people.”

Mr Mitchell said AFC Bournemouth was continuing to look at ways of developing the business club, refreshing the events programme, delivering even better networking opportunities and ensuring businesses were getting full value for membership.

He added: “We don’t stop here – we continue to grow and develop what we are doing commercially. These are exciting times and I am looking forward to the future.”

Mr Mitchell and Mr Hill were speaking as part of a Q&A session hosted by Paul Kinvig, chief executive of Bournemouth Town Centre BID at the celebratory lunch. 

AFC Bournemouth player liaison officer Jimmy Glass staged his annual festive quiz which was won by a team from event sponsors Think Aero, including Bournemouth’s newly-crowned Commonwealth cruiserweight boxing champion Chris Billam-Smith, a huge Cherries supporter.

AFC Business’ five main partners are Bournemouth Chamber of Trade and Commerce, Dorset Chamber of Commerce and Industry, Global Reach, Hill Osborne and Strategic Solutions.

The next AFC Business event is the January networking breakfast at Vitality Stadium on Wednesday, January 8.

AFC Business celebrates first decade. For further information about the business club, email commercial@afcb.co.uk or call 0344 576 1910. 

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Junior Cherries partners sign up for season

AFC Bournemouth have renewed their association with the four official partners of the Junior Cherries for the 2019/20 season.

The Premier League club has linked again with Bournemouth University, Hot Rocks restaurant and bar, Lemur Landings at Tower Park and Splashdown Waterparks.

Amy Marks, the club’s Partnerships Manager, said: “All four businesses are well-established partners and we are delighted to be continuing our long and fruitful relationship.

“We want to thank each of them for their support – it’s because of backing like this that the Junior Cherries can operate successfully and competitively and offer so much for so many young people across the region.”

Bournemouth University is a long-term partner of the club and has extended its partnership with the popular Junior Cherries scheme for a third season.

Hot Rocks restaurant and cocktail bar enjoys a prestigious location next to Bournemouth Pier where flavours from around the world are expertly cooked from fresh ingredients, are available on the premises.

Lemur Landings at Tower Park is a new generation children’s entertainment centre for those under the age of 12 with massive soft play frames, a climbing zone, a role play village, and party venue for children.

Splashdown Waterparks, which have water slide parks in Poole and Devon, is a great day out for family and friends, with something for everyone.

Special offers from AFC Bournemouth’s Junior Cherries official partners include: £3 discount off entry any time at Splashdown Waterparks in Poole or Paignton, Devon and £2 off and a free adult entry at any time at Lemur Landings indoor soft play, per cardholder.

At Hot Rocks restaurant, Junior Cherries can eat a kid’s meal for just £1 for every adult ordering a main course. Hot Rocks then donates £1 to Julia’s House. Junior Cherries also have a free 2019/20 Nathan Ake pizza voucher with Hot Rocks.

Becoming a Junior Cherry brings many benefits from a range of exclusive offers and events held especially for members.

Memberships cost just £7.50 and will last until the end of the 2019/20 season, when an option to renew will become available.

The benefits include: Invitations to exclusive events with AFC Bournemouth first team players; free replica AFC Bournemouth home shirt on your eighth birthday (terms apply); 10% superstore discount; opportunities to be a league match mascot or flag bearer (age restrictions apply); year-long discounts at Hot Rocks, Splashdown and Lemur Landings; 10% discount on official soccer schools; £2.50 matchday meal deal on concourses and exclusive competition prizes including signed merchandise

To become a Junior Cherry see   https://www.afcb.co.uk/for-fans/junior-cherries/junior-cherries-membership

To visit the Junior Fanzone before a matchday see https://www.afcb.co.uk/for-fans/junior-cherries/junior-fanzone

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Explosive life of brave bomb disposal hero

The amazing life and career of the ‘real life Hurt Locker star’ – bomb disposal hero Major Chris Hunter – was told to 100 businesspeople from across the region at the AFC Business Director’s Lunch.

He was keynote speaker at the event held at AFC Bournemouth’s Vitality Stadium by AFC Business, commercial arm of the Premier League club, and hosted by Chairman Jeff Mostyn.

Major Hunter, whose gruelling missions in Iraq inspired the Hollywood blockbuster film, told his story from joining the Army at 16, serving with specialist counter terrorism unit and being deployed in operational theatres such as The Balkans, Northern Ireland, Colombia, Afghanistan and Iraq.
He was awarded the Queen’s Gallantry Medal for his actions in Iraq, worked as a senior intelligence analyst at the Ministry of Defence and was seconded to COBRA, the Cabinet Office’s emergency response committee, at the time of the 7/7 London bombings.

Major Hunter, who also found time to author books about his exploits in the most dangerous places on Earth, continues to work as a counter-terrorism consultant, and returned to Iraq after the lunch, where he trains locals in bomb disposal.

A main thrust of his speech was to show how his experiences in the high-pressure, high stakes world of bomb disposal and intelligence led him to develop the skills, psychologies and life-or-death decision-making processes and translating them to the current needs of the commercial world.

During a question and answer session conducted by interviewer Harvey Thornycroft, Major Hunter referenced psychometric testing, communications, fear of failure, motivation, soft skills, dealing with mavericks and leadership.

He spoke of the military’s OODA loop decision action cycle, referencing his time in Iraq where every decision made could have been his last.

He said: “In any given activity to observe the atmospherics, you orientate your resources or your focus, you make a decision then you act – then you observe, orientate, decide act again. Your competitors will be doing exactly the same thing so your decision action cycle has to be faster than theirs in order to achieve success.”

“Fear comes in many forms and the most common one is fear of failure. I think this is misplaced. Sometimes you have just got to make a decision and if Plan A doesn’t work there are another 25 letters in the alphabet.

“Where I have seen amazing people be hugely successful is when they have been prepared to take a risk, albeit a calculated risk – and the reason others have not been successful is usually because their fear of failure has curtailed them and they have not been prepared to take a gamble.”

Peter Lamb, from Savills Planning which was sponsoring the event for the third time, gave an overview of the economic powerhouse that is the Bournemouth, Christchurch and Poole region.

The BCP Council area is the 12 largest in England with a population of 394,000, bigger than Cardiff, Southampton, Brighton and Portsmouth and just 14 per cent smaller than Bristol.

He spoke of the area’s strengths, including the tourism industry – which is worth £10.7 million annually and supports 12,000 jobs – AFC Bournemouth, Bournemouth Airport, Bournemouth University and Arts University Bournemouth, which have 23,500 students and a 22 per cent graduate retention rate.

Mr Lamb, based in Wimborne, also listed the challenges faced by what he described as Urban Dorset – infrastructure, roads, productivity – which is significantly below Bristol and Southampton – and unaffordable housing.

Opportunities include improving connectivity, building more homes and top quality commercial floor space, attracting more tech companies and repurposing unused retail space.

AFC Business, the free to join business club with almost 1,800 members, is the engine for all the club’s commercial activities.

It was launched in 2009 and gives members exclusive offers at AFC Bournemouth, access to events and is a great chance to meet local businesses.

AFC Business’ five main partners are Bournemouth Chamber of Trade and Commerce, Dorset Chamber of Commerce and Industry, Dorset Mental Health Forum, Hill Osborne and Strategic Solutions.

The next AFC Business event is an Al Fresco Evening on Friday, August 2 which includes dining and the Cherries’ pre-season friendly against Serie A giants Lazio.

For further information about the business club, email your details to Aysia Smith at aysia.smith@afcb.co.uk.

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