Member News & Events



AFCB: Vitality Stadium is re-opening!

Firstly, we hope that all our guests and clients are staying safe and well.

As the government continue to alter lockdown restrictions, we are now able to provide an update as we prepare to return to conferencing and events at Vitality Stadium.

First and foremost, the safety and wellbeing of our staff and clients is paramount as we look to re-open. We have a number of solutions in place which will allow simplified conferencing and event formats to take place as we welcome you back to the premises.

The solutions that we are working to implement include, but are not restricted to, social distancing compliance, capacity limitations and PPE and enhanced cleaning practices. You can view our rooms in their new format by clicking here to watch our latest informative video or click here to read more.

We are currently able to take bookings of 30 guests or fewer. We will keep you updated on any changes in the restrictions as soon as possible. For more information, please contact a member of the team by emailing events@afcb.co.uk.

We look forward to hearing from you and can’t wait to welcome you back to Vitality Stadium.

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AFC Business, the club’s free to join business club, have launched a new support initiative for local businesses

After a difficult economic period for many, the Back to Business campaign aims to give local businesses a helping hand by providing them with an opportunity to promote their brand across AFC Business’ social media platforms and the club website.

The initiative means that every current and new AFC Business member will be put into a draw each month for the chance to co-produce a promotional video with the club.

Simple technical specifications and suggested content will be provided by the commercial team before handing over the reins to the business to produce a short video which will be used to promote their work.

AFC Bournemouth partnerships manager Amy Marks said: “It’s great to be able to offer such a valuable opportunity to our members.

“It has been a difficult time for everyone in the local business community over the past few months but hopefully this initiative will create some positivity for all those who are involved.”

To be in with a chance of winning, simply sign up to AFC Business by clicking here and filling in your details.

The first winner will be announced on Friday 11th September.

To keep up to date with all the latest business club and commercial news, follow AFC Business on LinkedIn by clicking here.

More information can be found by clicking here.

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New ticketing system from AFC Bournemouth

AFC Bournemouth has introduced a new ticketing platform.

The new ticketing website will use the existing AFC Bournemouth ticketing URL (tickets.afcb.co.uk) and has been built with supporter feedback in mind.

In order to assist supporters with the new website, the Ticketing Team have put together some tutorial videos and included key information below.

Friends and Family Links

Supporters told us that they would like to be able to renew season tickets and book cup tickets for friends and family members. To enable this process, the Club has reset all friends and family links, with new links added on the new site enabled with greater functionality. Please re-add friends and family that you would like to book tickets for in the future.

For assistance on adding Friends and Family to your community, a tutorial video can be found here.

Order History and Cherries Points

Your order history, for match tickets and season tickets, has been retained by the Club however, to reduce confusion, only live Cherries Points will be shown on the new website-old orders will not be shown.

For assistance on locating your Cherries Points on the new website, a tutorial video can be found here.

How to use the new site:

1) Firstly, navigate to tickets.afcb.co.uk

2) Once you are on the ticketing site, please click on the Person icon in the top right hand corner of the page to navigate to the log-in page

3) Once you are on the login page, please follow the link available for returning supporters

4) This will then take you to a page where you can enter your e-mail address, and a new password will be sent to you

Please note:
you do not have to remember a username anymore, as the club will be using your e-mail as your username on the new ticketing site

5) Follow the instructions in the re-set password e-mail, in order to return to the login page, where you will be able to enter your new password and access your account

6) Once you have logged in to your account, we advise that you navigate to the Change Password section of My Account, to reset your password as soon as possible

For further assistance on logging into your account for the first time, a tutorial video can be found here.

What’s New

  • Enhanced Friends and Family functionality
  • The ability to book Family Area tickets online
  • Improved accessibility of the ticket buying process

Everyone at the Club is looking forward to welcoming you back to Vitality Stadium when it is safe to do so.

Up the Cherries,

Your Ticketing Team

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AFCB STATEMENT: FOOTBALL SUSPENDED UNTIL END OF APRIL

The football season will remain suspended at least until the end of April due to the continued spread of coronavirus.

The decision was made earlier today following a meeting of the sport’s governing bodies, including the Premier League and EFL.

A joint statement by the professional football bodies in England read: “The FA, Premier League, EFL and women’s professional game, together with the PFA and LMA, understand we are in unprecedented times and our thoughts are with everyone affected by COVID-19.

“We’re united in our commitment to finding ways of resuming the 2019/20 football season and ensuring all domestic and European club league and cup matches are played as soon as it is safe and possible to do so.

“We’ve collectively supported UEFA in postponing Euro 2020 to create space in the calendar to ensure domestic and European club league and cup matches have an increased opportunity to be played and, in doing so, maintain the integrity of each competition.

“The FA’s rules and regulations state that “the season shall terminate not later than the 1 June” and “each competition shall, within the limit laid down by The FA, determine the length of its own playing season”.

“However, our Board has agreed for this limit to be extended indefinitely for the 2019-20 season in relation to professional football. Additionally, we’ve collectively agreed that the professional game in England will be further postponed until no earlier than Thursday 30th April.

“The progress of COVID-19 remains unclear and we can reassure everyone the health and welfare of players, staff and supporters are our priority.

“We will continue to follow Government advice and work collaboratively to keep the situation under review and explore all options available to find ways of resuming the season when the conditions allow.

“We would all like to re-emphasise that our thoughts are with everyone affected by COVID-19.”

Tickets for AFC Bournemouth’s fixtures during this time will remain valid for the rescheduled dates. This includes official club travel tickets for the away fixtures at Wolverhampton Wanderers, and Manchester United.

Single match ticket purchasers who are unable to make the rearranged fixtures will be entitled to a full refund. Further details will follow in due course.

Supporters are advised to proactively keep up to date with the latest government advice on best practice in relation to stopping the spread of the virus, which can be found here.

Anyone who has recently travelled to the United Kingdom from a country with a high risk of coronavirus, or who is displaying any of the below symptoms, should immediately seek medical advice by calling the NHS 111 service or stay at home for at least seven days.

The symptoms include:

– A new, continuous cough

– A high temperature

If you are aware of any other supporters who may not have access to email or our website, can you please let them know about the upcoming fixtures.

Thank you

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CLUB STATEMENT: CRYSTAL PALACE AND WOLVERHAMPTON WANDERERS POSTPONED

AFC Bournemouth’s next two Premier League fixtures – at home against Crystal Palace on Saturday (14th March) and away at Wolverhampton Wanderers on Sunday 22nd March – have been postponed.

Following a meeting of shareholders on Friday morning, it was unanimously decided to suspend the Premier League with the intention of returning on Saturday 4th April, subject to medical advice and conditions at the time.

Given the ongoing global Coronavirus pandemic and following advice from the Government, NHS and Premier League, this decision has been made to ensure the wellbeing of supporters, players and staff – which is the club’s utmost priority.

Tickets for these fixtures will remain valid for the rescheduled dates. This includes official club travel tickets for the away fixture at Wolverhampton Wanderers.

Single match ticket purchasers who are unable to make either rearranged fixture will be entitled to a full refund. Further details will follow in due course.

Supporters are advised to proactively keep up to date with the latest government advice on best practice in relation to stopping the spread of the virus, which can be found here.

Anyone who has recently travelled to the United Kingdom from a country with a high risk of coronavirus, or who is displaying any of the below symptoms, should immediately seek medical advice by calling the NHS 111 service or stay at home for seven days.

The symptoms include:

  • A new, continuous cough
  • A high temperature

Anyone with flu symptoms is asked to stay away from Vitality Stadium to avoid a potential spread. The club continues to monitor the situation closely and to take suitable measures to best protect the health of its employees and supporters. 

If you are aware of any other supporters who may not have access to email or the Club’s website, can you please let them know about the upcoming fixtures.

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Gateway to partnership success

WORKING TOGETHER: AFC Bournemouth Commercial Director Rob Mitchell, left, with Bournemouth University Chief Operating Officer Jim Andrews at the AFC Business breakfast networking event held at Bournemouth University

Bournemouth University’s stunning new £27 million Poole Gateway Building has been shown off to the region’s business community.

The brand new state-of-the-art facility played host to the latest breakfast networking meeting staged by AFC Business, the commercial arm of Premier League football club AFC Bournemouth.

Poole Gateway Building houses two multi-camera TV studios, a film studio, recording studios, green screen facilities, music labs, a cinema and leading edge technological equipment.

Guests were treated to a tour of the 5,000 sq ft facility, which opened last month, by Project Manager Rob Lipcar, who explained that as well as professional-level facilities the building was constructed to exacting sustainability standards, with 70 per cent of the cost spent locally.

University Chief Operating Officer Jim Andrews and AFC Bournemouth Commercial Director Rob Mitchell, an alumnus of the university, took part in a Q&A session as they explained the partnership working between the two organisations.

The association began back in 2008 when students began to volunteer at the then cash-strapped League 2 club, with the partnership being made official in 2012 and now involves a close relationship.

Rob said: “We are able to give real life work experience to a great many students, who join our physiotherapy, sports science, analysis and coaching teams across all our squads and have access to expertise and facilities.

“It really does work for both sides. There is a huge range of work going on. As a Premier League football club we have a responsibility, as well as brand power, to engage with our community.

“We currently connect with 4,000 people each week on our outreach programme – and this also allows us to build our fanbase at a time when the size of our stadium precludes many from attending matches.”

Jim added: “We have 20,000 students and 2,000 colleagues who work at BU and are very much part of the community – and one of our roles is to encourage students to remain in Bournemouth and Dorset after graduation, with all the economic benefits that entails.

“We have more students on work placement than any other university in the UK and there is an absolute business case that this works – a recent survey of graduate employability put us 15th amongst universities in the UK.

“We work closely with AFC Bournemouth to the mutual benefit of two leading organisations.”

Dr Richard Southern, Head of Department at the National Centre for Computer Animation, which is based at the university, gave a fascinating talk to guests about the latest developments in virtual reality, artificial intelligence and immersive media and how they are used by students.

AFC Business, the free to join business club with more than 750 members, is the engine for all the club’s commercial activities.

It was launched in 2009 and gives members exclusive offers at AFC Bournemouth, access to events and is a great chance to meet local businesses. 

AFC Business’ six main partners are Bournemouth Chamber of Trade and Commerce, Dorset Chamber of Commerce and Industry, Global Reach, Hill Osborne, Strategic Solutions and Dorset Search & Rescue.

The next AFC Business event is the Spring Al Fresco Dining Evening at Vitality Stadium on Thursday, April 9.

For further information about the business club, email commercial@afcb.co.uk or call 0344 576 1910. 

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Jack goes to college for Kicks date

AFC Bournemouth defender Jack Stacey went along to Rossmore Leisure Centre to join in with the young participants at a Premier League Kicks session.

He took part in a number of technical skill challenges, signed autographs for the children and talked about his rise to becoming a Premier League footballer, with the session then ending with a series of fun matches. 

AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs the Premier League-backed scheme locally with more than 1,500 young people participating last season.

The scheme encourages them to get involved in playing sports in the evenings and sees them benefit from a healthier lifestyle, improved well-being and offers them a safe environment to enjoy themselves.

Jack said: “It’s really great to attend these sessions and I’m so glad I got involved with this programme. All of the kids were having a great time playing football and learning skills. 

“I tried to teach them some tricks but in the end they were teaching me! Some of them had some good step-overs and the Cruyff Turn so hopefully the Bournemouth scouts will take a look.

“You start off playing football just to have fun with your friends and from there anything can develop. In football, people come from all different backgrounds to come and compete and have fun.”

PL Kicks Poole is supported by Bournemouth & Poole College, an official partner of the CST and sponsors the programme in the Poole region.

The College became partners with the Cherries in January 2019 and has sites at Lansdowne in Bournemouth, North Road and at Tower Park in Poole.

College Commercial Director Matt Butcher said: “Premier League Kicks is absolutely the sort of programme we want to be involved in.

“In the same way that we train and develop the next generation in a range of different careers, this is the next generation of football talent. That makes it an obvious match so it’s something we’re really excited to be involved with. 

“The kids get an awful lot out of the programme as they are developing their skills. They’re also very attentive, I’ve been very impressed by how much they listen and focus on improving their skills. That’s always encouraging to see.”

The sessions at Rossmore are free of charge and all are invited to join at the two age-group times, with no need to book in advance. They take place on Thursdays from 5.30pm to 6.30pm (aged eight to 13) and 6.30pm to 7.30pm (for 14 to 19-year-olds).

For further details on these sessions and all of the Premier League Kicks sessions across Bournemouth, Christchurch and Poole go to bit.ly/plkicks.

HIGH FIVE: AFC Bournemouth defender Jack Stacey with youngsters at the Premier League Kicks programme run by the Cherries and sponsored by Bournemouth & Poole College at Rossmore Leisure Centre, Poole

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Come See AFC Bournemouth U23’s vs Southampton U23’s

We are delighted to offer AFC Business members an exclusive event giving you the chance to combine football, hospitality and networking. 

The Cherries will be looking to do the double over south coast rivals Southampton and secure their place in the knockout stages of the Premier League Cup. The squad is set to feature future stars such as Alex Dobre and Gavin Kilkenny who have already made their first-team debuts. 


Treat clients or staff to a night under the lights at Vitality Stadium and join us for our AFC Business Premier League Cup evening on Friday 21st February.


Hosted in Bubbles Champagne Lounge from 5pm, guests will receive a pre-match buffet, drinks vouchers and access to our executive seating. The perfect way to start the weekend. 

Places are just £35 + VAT and can be booked here. For more information, please contact aysia.smith@afcb.co.uk.


We hope to see you on the night!

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Supporters Awards Launched by Cherries

AFC Bournemouth are working in partnership with principal partner, Vitality, to celebrate special Cherries supporters who make a difference in their communities.

The club want to reward fans who make outstanding contributions in the community – and fellow supporters will be able to nominate their peers who are going above and beyond for others in their local area.

There will be four awards until the end of the season in which fans can nominate deserving people who make a difference.

The winners will receive an award to recognise the difference they make to others as well as being rewarded with exclusive mystery prizes.

AFC Bournemouth Chairman Jeff Mostyn said: “Our supporters are the lifeblood of the club and we would be nowhere without them. “Many of them also do fantastic and unsung work for their community and we want to shine a big spotlight on their efforts. “I urge all Cherries fans who know of someone who fits the bill to nominate them today so we can celebrate their achievements.”

Nominations are now being accepted by the Premier League club and Vitality for four monthly awards. A panel of judges will decide the most deserving cases.

JANUARY – YOUNG ACHIEVER (Under-16)

This award is for an individual or group under the age of 16 who have overcome significant obstacles to improve the community around them. This could include being a great advocate for their school or community group, the area they live in and helping and improving the lives of others. Closing date: Wednesday 22nd January.

FEBRUARY – INSPIRATIONAL FAMILY

A family who have endured a tough year but remain positive in all they do. Despite circumstances they continue to put others first and are an inspiration to those around them. The winning family will have shown strength and bravery as a family unit in the face of adversity. Closing date: Wednesday 19th February.

MARCH – LIFETIME ACHIEVER

The recipient of this award must have dedicated many years to their cause. They may have raised money, campaigned for a worthy cause or committed themselves to helping within their community. The number of years that they have been involved and the frequency of their involvement will be considered when judging. Closing date: Wednesday 18th March.

APRIL – COMMUNITY VOLUNTEER

The club are looking for individuals that are going above and beyond their duties and are making a significant impact on people’s lives and wellbeing in Dorset and Hampshire. Closing date: Wednesday 22nd April.

To nominate a supporter visit https://www.afcb.co.uk/news/club-news/club-and-vitality-introduce-supporter-awards/.

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