New research from the National Coastal Tourism Academy has revealed the reasons why non-visitors forgo a trip to the English coast, which importantly uncovers a latent potential interest. But that interest will only be sparked if non-visitors are given a reason to visit now rather than go to other types of destination, opening up significant opportunities for economic growth in seaside towns.
The research, supported by the NCTA’s partner Hertz, surveyed more than 1,500 non-visitors revealing that a major challenge for coastal resorts is making sure a trip to the beach is front of mind; at present non-visitors feel ambivalent about a seaside escape. To overcome this, the research suggests coastal destinations need to provide a compelling reason to visit; events, such as food and music festivals, tall ships regattas, air shows and carnivals, offer the perfect hook.
In addition, nearly half see the coast as closed in winter, other barriers mentioned were a preference for overseas destinations (34%) a fear it may be too expensive (22%) and a minority (9%) see it as too far to travel , despite the fact that no-one in England is more than 70 miles from the sea.
Those surveyed often associated the coast with traditional seaside resorts and once reminded about the breadth of coastal experiences that can be enjoyed, were open to visiting the English coast, with harbour towns and rural coast the most popular options.
The research also reveals that many non-staying visitors are actually going for a day trip; providing day-trippers with a reason to stay overnight therefore presents another key opportunity.
“The coast is an important part of the British culture, so it’s encouraging to see that even among those who haven’t visited the English coast in the past five years, there is an interest to come in the future. The challenge now is to provide them with reasons to come sooner and stay overnight,” explains Academy director Samantha Richardson.
“We might not be able to change the vagaries of the British weather but promoting the enormous choice of activities and events staged year-round and different types of experience to be enjoyed off-season, rather than focusing on the sun-and-beach image that resonates with the public, might seem a bold step but could reap huge benefits and redress the “closed in winter” perception,” she said.
Richard Davies, General Manager, Hertz UK, added: “The coast is a fantastic natural asset for the UK, no matter what the season. We are very pleased that we are helping the coast reach its full potential by supporting the NCTA with this important work. With our extensive footprint of locations in coastal towns and cities across the UK, we see this new partnership as a logical fit and trust that, with the support of companies like Hertz, further coastal growth will be achieved.”
The new research also points out that the English coast is not homogenous and comprises a variety of destination types appealing to an equally diverse mix of people. To gain an understanding of which resort would appeal to which visitor profile, the survey presented respondents with six collages of images: Active Breaks, Coastal Retreats, Harbour Towns, Lively Towns, Port Cities and Traditional Seaside resorts.
Of these, the Coastal Retreats and Harbour Town categories were universally the most popular except for young families who opted for Traditional Seaside resorts.
This new research will help different types of coastal resorts understand how their type of destination is perceived and who the markets are that could be persuaded to visit, given the right messaging. We now have an important practical resource for all coastal English destinations,” continued Ms Richardson.
“It would also be worth destinations considering how they could ‘package’ their destination with other types to bolster their appeal and generate overnight bookings.”
Read the full report HERE
Vote YES for continued investment into Bournemouth
As you may be aware, both Bournemouth’s Coastal and Town Centre Business Improvement Districts (BIDs) are currently up for renewal. Bournemouth Chamber of Commerce urges all our levy-paying members who are eligible to vote to remember to submit their vote as soon as possible. All votes must be sent by post and cannot be submitted digitally.
Should both BIDs gain renewal, in the next five years there will be over £6million investment from the BIDs into Bournemouth which will benefit all Bournemouth businesses and the Bournemouth area. This will only be possible through your yes vote and the collective investment from all eligible businesses.
The strategic objectives of each BID include:
Bournemouth Chamber of Trade and Commerce firmly supports both BIDs and encourages all our eligible members to continue collectively investing through the BIDs into the development of Bournemouth for the benefit of both our businesses and our community alike.
You can view both the Bournemouth Coastal BID & Bournemouth Town Centre Business Plans by clicking the links below:
How to Vote
To cast your vote, return your completed ballot papers by post to Electoral Reform Services at 33 Clarendon Road, London, N8 ONW by 5 pm on Thursday 1st June 2017, using the envelope provided with the ballot papers. All votes must be submitted via post as there is no online alternative.
Bournemouth’s coastal businesses are uniting over the Easter period with the launch of a series of Easter attractions and a special competition.
Bournemouth Coastal BID representing coastal businesses announces the launch of an Easter campaign. Aimed at improving collective business prospects, the campaign will encourage more visitors and local people to explore Bournemouth’s unique coastal strip over the coming season.
The campaign will include many exciting attractions and events including an interactive Golden Easter Bunny Hunt. These activities are being organised by Bournemouth Coastal BID in partnership with local business associations from across Westbourne, West Cliff, East Cliff, Boscombe, Pier Approach, Pokesdown, Tuckton, Southbourne, and Hengistbury Head.
Providing an entertaining activity for all ages, the Golden Easter Bunny competition will run from the 16th March – 18th April 2017. It will see 10 Golden Bunnies move across 90 different businesses within the coastal area. The Golden Bunnies will be hopping over to another business every three days to highlight a wide variety of seaside shops, hotels and restaurants.
To take part in the competition shoppers will need to locate and take selfies with the Golden Bunnies. By checking into the business where the bunny is found on social media and uploading a ‘selfie’ using the hashtag #LoveBournemouthBunnies, shoppers will win a surprise gift in the hosting business. Everyone who takes a ‘selfie’ will also be entered into the main prize draw with the chance to win an exciting range of small to large prizes and giveaways.
Paul Clarke, Chairman Bournemouth Coastal BID and General Manager Bournemouth Hallmark Hotels enthused:
“Bournemouth Coastal Businesses want to put on fun events and activities over Easter to improve opportunities for businesses in the area. We are opening the Golden Easter Bunny Hunt with the chance to win a host of excellent prizes, from overnight stay and spa treatments in renowned Bournemouth Hotels, family ticket for RockReef and afternoon tea in the Miramar Hotel, we hope this will get more shoppers and customers exploring the local area.’’
For more information about #LoveBournemouthBunnies and the coastal businesses Easter campaign visit www.lovebournemouthbunnies.info or connect via social media; Facebook (@bournemouthseasons) Twitter (@bmthseasons).
BUSINESSES in Bournemouth are being given the chance to skill up their workforce with a fully funded online digital marketing course, thanks to a partnership between Bournemouth Coastal BID and Digital Dorset.
Offered by Digital Dorset, a Weymouth College initiative, the Digital Promotion for Business course is funded through the European Social Fund and Skills Funding Agency and delivered with SERCO in the Dorset Local Enterprise Partnership Area.
The programme, the only one of its kind in England, aims to improve skills needed to utilise digital marketing in your business.
Course content includes units on social media and how to maximise a company’s profile on social networking sites, writing digital promotional content that gets across the correct message to new and old customers and how to use Search Engine Optimisation effectively to get your website found quicker by new customers on Google searches.
Last year a Government report highlighted the fact 12.6 million adults in the UK lack basic digital skills, while 5.8 million have never used the internet at all. It also claimed the digital skills gap is costing the UK economy an estimated £63 billion a year in the lost potential for additional GDP.
The Level 2 NCFE accredited distance-learning course aims to meet the demand for digital media for businesses and is online so employees can complete the course at their own speed.
Annette Plaistow-Trapaud, Business Liaison Officer at Coastal BID enthused, “Bournemouth Coastal BID is delighted to be supporting this great initiative, a chance for businesses in Bournemouth and the coastal villages to improve their digital knowledge for a successful future.”
Lia Martin, Chair and Director of Westbourne Business Association, and a Director of Coastal BID also added “What an opportunity for our levy payers in Westbourne to take advantage of access to a qualification that will directly benefit their business and it’s totally free! After speaking to some of my business owners, even those that have been retailing for 40 years, they still admit there’s always something new to learn”.
Coastal BID will be holding a launch event on Monday 20th February at the Hallmark Hotel Bournemouth West Cliff. This is a chance for businesses to come along and hear from Digital Dorset themselves as they give an insight on what to expect on the course. Please contact Coastal BID on 01202 291200 if you would like to attend.
Places and funding are limited and for more information about this offer visit www.digitaldorset.org.
Festivities have well and truly begun in the heart of Westbourne this Christmas and Saturday 3rd December promises to be even more spectacular.
The past weekend saw children gather to meet Westbourne’s own Santa in the Arcade alongside balloon modellers entertaining the crowds and the Barbershop Quartet performing in the streets getting shoppers in the Christmas spirit!
Saturday 3rd December will see the arrival of the FIRST EVER Christmas Light Fiesta supported by the Coastal BID take place in Westbourne as it is lit up and all aglow with entertainment and light themed activities taking place in Landseer road, from 4 – 6 pm.
Music and entertainment will be provided by Rossano Sal and throughout the day there will also be music, performers and dancers, UV lights, LED balloons, glow paint, and Simon Chainey wowing the crowd with his awe inspiring fire show. Come and see the ‘Higher Beings’ Christmas themed stilt walkers elevating above the Christmas shoppers on the 3rd December.
Other activities include the annual Sausage Eating Competition held at 12pm – noon at Peter Treble Butchers in Westbourne judged by Miss Galaxy and President of the Westbourne Business Association, and Director of the Coastal BID Lia Martin.
Jamie Jigsaw a local children’s entertainer will be in Westbourne on the 17th December (10am – 2pm) juggling and entertaining all whilst you wait in line to see Santa. Diamond Faces will also be face painting sparkle and glitter across children’s faces every Saturday.
The children’s ‘Follow the Star’ competition runs throughout the whole of December, starting and finishing at Life and Sole, Seamoor Rd, you can pick up your free competition form and take a tour around Westbourne to locate the 9 golden stars, and there is a chance to win your every own Limited edition Love Westbourne Teddy Bear.
Santa’s grotto, in association with Westbourne Rotary will run from 10am to 4pm on 3rd as well as 10th and 17th December and costs just £4 with the monies raised going to charity.
Post your children’s letters to Santa from Life and Sole before 9th December so your children get their reply before Christmas!
Other FREE pop up activities throughout the Christmas Festival period take place on 10th and 17th December as well as gingerbread decorating, Christmas card making, fir cone decorating, festive storytelling and late night shopping in the Arcade every Thursday evening.
Start Date: 05/12/2016
End Date: 18/12/2016
We are delighted to announce that our Giant Snow Globe will be returning this year, and once more will be popping up in different locations around Bournemouth town centre. Climb inside, play in the snow and get a festive photo to take away. Best of all, it’s all completely free, courtesy of the Town Centre BID and local businesses.
Monday 5 December 12-6pm Lansdowne
Tuesday 6 December 12-6pm Lansdowne
Wednesday 7 December 12-6pm Lansdowne
Thursday 8 December 12-8pm The Triangle
Friday 9 December 12-6pm The Triangle
Saturday 10 December 12-6pm The Triangle
Sunday 11 December 12-6pm The Triangle
Monday 12 December 12-6pm Old Christchurch Road
Tuesday 13 December 12-6pm Old Christchurch Road
Wednesday 14 December 12-6pm Old Christchurch Road
Thursday 15 December 12-8pm Westover Road
Friday 16 December 12-6pm Westover Road
Saturday 17 December 12-6pm Westover Road
Sunday 18 December 12-6pm Westover Road
The Snow Globe is brought to you by the Town Centre BID, on behalf of all the businesses in Bournemouth town centre. It is absolutely free of charge, and we hope you enjoy it.
If you would like to show your appreciation in any way, then all we ask is that you pop into one of the local shops, bars or eateries – maybe one you haven’t tried before – and have a browse. Support your local town centre.
Please note that copyright on all images is held by the Town Centre BID. By entering the Snow Globe, you consent for your image to be shared on the Make It Bournemouth website and social media. You will be given one photo per group – please feel free to copy it, and please do go onto www.facebook.com/makeitbmth, tag yourselves and share the photos! You can also tweet to us @makeitbmth, using the hashtag #SnowGlobeBmth
Westbourne welcomes you to join them as they light up the town with their FIRST EVER Light Fiesta and Festivities and join forces in the spirit of Christmas. Westbourne will be shining bright and transformed into wonderland of activities for all to enjoy this Christmas.
This year, instead of a standard Christmas Light Switch On, on the 3rd December visitors will see the streets lit up for the first time EVER with a spectacular ‘Christmas Light Fiesta’ – an explosive celebration of light highlighting Westbourne’s unique qualities.
The “Christmas Light Fiesta” will be a street party, taking place from 4 – 6 pm and will include music, light performers and dancers, UV lights, LED balloons as well as glow paint and more!
For those early risers the morning of Saturday 3rd December Westbourne shops and traders will be serving up delicious delicacies, wintery fayre, handmade gifts and an array of other goodies, as well as running exclusive offers, showcasing specialist products, and an range of special tastings to tempt you too, and enticing you back into town in January.
The grand opening of Santa’s Grotto will take place on 26th November in the new pop up Grotto, this is once again located in the Arcade, in association with Westbourne Rotary. Everyone is welcome to come and meet the Westbourne Santa, along with balloon modellers and face painters to keep you entertained.
As well as the new Santa Grotto, other magical aspects this year are a brand new Nut-Cracker trail, plus live music and fun activities such as festive crafts, gingerbread making and decorating, for all to enjoy. Look out for the festive street entertainment and choirs, getting you into the Christmas spirit.
Before or after your visit to Santa, don’t forget that The Westbourne Post Office have a special Christmas post box, for all your personalised letters and special requests.
Said Lia Martin, Chairman of the Westbourne Business Association and Director of the Coastal BID, “We are inviting you all to come and join us to celebrate Christmas in Westbourne and we look forward to seeing you all in your winter jumpers and winter warmers, everyone is welcome and there is something for the whole family from stocking fillers to unique gifts.
Westbourne is a wonderful destination with a variety of independent and national shops, it is a perfect location for visitors to browse and to find that special gift – of all price ranges. When you need a break from shopping there is a variety of cafes, bars and restaurants.
This December we also have a ‘Best Dressed Christmas Window’ and a selfie competition, as well as an array of exclusive promotions and offers from the Westbourne Businesses to help fill your Christmas stockings and shopping requirements. There really will be something for everyone to see and do in Westbourne this December, and we are even providing FREE shopping bags for your Christmas shopping in our stores from 25th November too.”
P1 Powerboat and AquaX jet ski racing returned to Bournemouth for the 3rd year running for another action packed weekend of high speed marine motor sport action and family entertainment along the beach front and on the pier, with racing heats from Bournemouth to Boscombe Pier.
Despite blustery conditions on Saturday with the last race having to be cancelled it didn’t deter thousands watching the racing on Sunday on the pier, sea front, cliff top and at local restaurants and other sea front locations.
Racing in the sunshine on Sunday saw more crowds from mid-morning and with podium celebrations crowning the champions at the end of the race season with Mayors from Bournemouth and Poole and Paul Clarke, Chairman of the Coastal BID presenting the trophies. The weekend saw Pertemps Network crowned the 2016 P1 SuperStock UK champions, consisting of Welsh brother-sister duo Sam and Daisy Coleman.
Said Paul Clarke, Chairman of the Coastal BID, “What a great way to showcase Bournemouth and the surrounding towns to visitors. We welcome visitors and teams this weekend from as far afield as Scotland, Northern Ireland and Wales.”
Said Mark Smith, Director of Bournemouth Tourism, “We are delighted to welcome back the P1 Championships, with powerboats, jet skis and all round family entertainment.”
“We always receive a warm welcome in Bournemouth and it’s a great location for us. Highlights of the two day race event will be shown on Sky Sports TV in the UK, Motors TV across Europe and Internationally on the Nautical Channel later this month” said Robert Wicks, Chief Operating Officer of Powerboat P1.
The Bournemouth Coastal Business Improvement District (BID) has just announced the appointment of Stefan Krause as its new BID Manager.
With the retirement of the current BID Manager, Alun Williams, later this year, Stefan will be joining the BID on 5 May to ensure that there is a comprehensive handover period. Stefan joins the Coastal BID with a vast range of experience having just taken the Plymouth BID through a successful renewal ballot which saw a 70% vote in favour of extending the BID for a third, five year term, announced last week.
Paul Clarke, Chairman of the Coastal BID said, “The interview panel was very impressed by Stefan’s experience in both Business Improvement Districts and Town Centre Management. He led a successful campaign for the first Scottish BID in Inverness and has just helped businesses in Plymouth to take their BID into a third term. With the Coastal BID looking to renew here in 2016/17, we felt he was the ideal candidate.”
Stefan Krause added, “I will be sad to leave Plymouth. I was brought in on a fixed term contract and feel that I have brought this to a very successful conclusion. I was really taken with Bournemouth when I came for my interview. The town felt vibrant and the Board seemed to have a real grasp of what BIDs are all about. I am looking forward to moving to Bournemouth to take up this new role.”
Before being brought in as BID Manager in Plymouth, Stefan was Town Centre Manager in Skegness where he helped set up the East Lincolnshire Destination Management Organisation and attracted a number of externally match funded projects.
In Inverness he led a successful campaign which saw the city become the first Scottish Business Improvement District. Stefan moved to the UK from Germany in 2006 after a series of managerial roles in the service sector including retail, hotels and events, as well as town centre management.
For further information please contact: Alun Williams 07974 565019 in the first instance.