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Free Training for BCTC Members – Building your Branding Workshop

October 8, 2018 @ 6:00 pm - 8:00 pm

Workshop Event:

What does your brand say about your business? This engaging workshop looks at the importance of a businesses’ brand as the core part of a wider marketing strategy. We’ll cover tone of voice, brand management, positioning within the marketplace and how to find your niche to ensure you build a winning brand for your business.

We’ll look at:

What is brand?
Value-driven branding
Finding your niche
Brand positioning
Brand management
Tone of voice

Details of trainer Sarah Veakins:

After studying in London for a degree in business, Sarah spent ten years working as a Language Coach and Trainer. She moved on to become a Business Language Coach, working in Paris with high profile companies such as Kodak, AXA Risk Assurance and Matra Defence (now part of MBDA).

After returning to the UK, Sarah took a new direction, working as a Marketing Manager for an International Boarding School and Ceramic BBQ Company. Through these roles, she developed skills in: web design; online media strategy; collateral design; event organisation; photography and video editing; PR; SEO and Google Analytics; copywriting and e-book publishing.

Sarah’s dream was to run her own company and started an Alfresco Cooking business and that has given her a wealth of personal experience in launching a niche, artisan product in the UK – this includes product development and design, manufacturing, packaging, POS design, and marketing.

She still very active with her own company and manages her own international marketing strategy. Sarah’s passion is the world of branding, digital and content marketing and bringing these marketing tools to businesses with growth ambitions.

Sarah is keen to share her business knowledge and help businesses across the Solent area.

Time: 6 p.m. till 8 p.m

To find out more about how to become a member, please visit:

Places are limited, only registered guests will be guaranteed entry.

Book your ticket here


About the European Regional Development Fund:
The Dorset Business Growth Project is funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit


October 8, 2018
6:00 pm - 8:00 pm
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BCTC Executive Officer


Hotel Royale
Bournemouth, BH1 3EQ + Google Map