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DON’T LET GDPR STAND IN THE WAY OF LEAD GENERATION

February 27 @ 2:00 pm - 4:00 pm

GDPR is coming into force in May 2018. But how worried should B2B lead generators REALLY be?

We know it is big news for the B2C firms but if you are selling to other businesses not individuals, what exactly applies?

In this webinar we focus on the impact on B2B lead generation and what is needed to be compliant.  We also cover off what marketers should be doing according to the spirit of GDPR rather than the letter of GDPR.

Topics include:

  • The 5 minute guide to GDPR
  • The bottom line: Where does GDPR impact B2B Marketers doing: 
  • Mass email marketing
  • Marketing automation
  • Retargeting
  • Third party data
  • Best practice compliance using Inbound marketing
  • GDPR beyond sales and marketing

Join GDPR expert Mark Gracey and Inbound Marketing expert Adam Lewis, who will cut to the chase on how you can keep those leads flowing after GDPR rules go live.

 

Book your place here

Organiser

Mark Gracey

Venue

Online Webinar