Cherries star Tyrone Mings put 30 children through their paces at AFC Bournemouth’s Vitality Stadium as part of a growing campaign to encourage more youngsters to keep fit.
The defender is club ambassador for Premier League Kicks, a nationwide initiative which enables Bournemouth to offer free football in a safe environment.
AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs the Premier League-backed scheme locally with more than 1,000 young people participating last season.
Beales department stores, official partner of the community sports trust since August, sponsors the Bournemouth region of Premier League Kicks.
CST head Steve Cuss said: “This expanding initiative encourages young people to get involved in playing sports in the evenings.
“They benefit from a healthier lifestyle, improved well-being and, most importantly, have a safe environment in which to enjoy themselves.
“Bournemouth is very much a community club – we work with and for the community for the benefit of all concerned – and hence the support of a major, long-established business such as Beales is invaluable.
Tyrone attended a session for under-10s on the 3G pitches at Vitality Stadium.
He said: “I love being involved with this scheme. Not only does it provide a brilliant opportunity for kids to stay active, but there’s also a chance we might discover the new Lionel Messi.”
Beales department stores began trading in the town in 1881 – and remains on the original site – and recently returned to private new ownership as a family department store group.
Chief executive officer Tony Brown said: “As one of Bournemouth’s longest-established businesses, it is incumbent on us to give something back to the community which supports us and which we serve.
“Sponsoring Premier League Kicks is a fantastic way of Beales getting involved with an important programme that enhances the lives of our youngsters.”
The Old Christchurch road store houses a collection of official AFC Bournemouth merchandise, including replica kits, scarves and a range of souvenirs.
A member of staff from a Women’s Refuge in Bournemouth collected a cheque for £1,000 from AFC Bournemouth Cherries Community Fund to support children who are impacted by domestic abuse.
The refuge, which is run by local housing and support provider BCHA, plans to use the donation to convert a garage, which is damp and used for storage, into a computer room for the children to use. Currently the refuge has no computer access for the women and children and the building also has no wi-fi service.
Naomi James, BCHA’s Project Leader for Domestic Abuse Services in Bournemouth, said, “We are very grateful for the generosity of AFC Bournemouth Cherries Community Fund. Our ambition is to have a computer hub with 3 work stations that would give children the opportunity to learn, complete school or college homework tasks and projects and also have fun in a safe environment.
However, the refuge still requires an additional £6,000 of funding to complete the project, so will need to find the remainder via donations, fundraising and grants.
Naomi, added, “While the AFC Bournemouth donation won’t pay for the whole project, it will be an enormous step forward in helping to kick start the refurbishment. If there are local people or businesses out there that could possible donate time, resources or materials to help us complete the conversion, we would really love to hear from them.
When women get into the refuge their priority is their children, so we desperately want to provide a computer room that would benefit both women and children and help promote digital inclusion.”
If you would like to help with the refuge’s refurbishment project, please call Naomi James at BCHA on 01202 410500.
2017 at Vitality Stadium. The evening will be held in our exclusive Bubbles champagne lounge, offering guests the chance to enjoy what should be a lovely evening with access to the luxurious lounge or our outside terrace.
The event will start at 5.30pm and guests can enjoy a glass of wine and a selection of delicious canapés in our champagne lounge.
As well as enjoying some of the mouth watering canapés guests will also have the chance to meet with other business men and women in a relaxed and friendly environment on what we hope will be a lovely evening.
This event is just £20 inc VAT per person and non-members are welcome. Due to the popularity of this event, we advise booking early to guarantee your place.
Thank you to the Official Partners of AFC Business:
We look forward to seeing you at Vitality Stadium.
AFC Bournemouth are delighted to announce global sports brand Umbro as their new technical kit supplier, in a club record deal.
Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.
One of the world’s leading sportswear companies, Umbro has a long and successful history in football, both at home and abroad.
The Manchester-based firm currently supplies kit and training wear to more than 150 professional teams around the world, including fellow Premier League sides Everton, West Ham United and Hull City, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.
“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.
“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.
“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.
“I am delighted that we will be working together over the next five years as I believe Umbro are the perfect fit to support our growth as a club.”
Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season.
“They are an exciting club who have really made a mark on the Premier League over the last two seasons.
“I’m sure fans will love the bespoke kits we’ve created in partnership with the club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”
On Wednesday, Neill Blake was joined by AFC Bournemouth manager Eddie Howe, captain Simon Francis and Umbro’s head of UK soccer, Simon Johnson, at Vitality Stadium, where a giant sand sculpture of the two logos was unveiled to celebrate the announcement.
The sculpture, which stands at two metres in height and three metres in width, was created over the course of two days by local sand artist Mark Sanderson, using 10 tonnes of sand.
AFC Bournemouth’s partnership with Umbro begins at the start of the 2017/18 season, with the club’s new kits being unveiled this summer
AFC Bournemouth Chairman Jeff Mostyn admits to being a little nervous about his latest ‘fixture’.
The Cherries Chairman, who has helped steer Bournemouth into the Premier League, will swap the boardroom for the catwalk to appear as the lead model in a charity fashion and lifestyle show.
The Summer & Lifestyle Show takes place at AFC Bournemouth’s Vitality Stadium on May 17, and will feature a fashion show, high quality stalls, an auction and a buffet, with all proceeds going to Dorset Cancer Care Foundation (DCCF).
Jeff, who is a patron of DCCF explained: “This will be a really fun event and one I’m very proud to be involved in as it will raise valuable funds to help families who are facing cancer across Dorset. However, I must admit to feeling a little apprehensive!”
He continued: “It’s all very well standing in front of a TV camera and talking about the sport and the club you love, but walking down a catwalk with all eyes on you is another matter entirely.
“I’m just hoping the crowd get behind me and that I don’t trip up!”
Dorset Cancer Care Foundation (DCCF) was set up in Poole in 2012 and raises funds to support people facing financial hardships because of cancer.
DCCF grants pay for everything from patients’ household bills to much needed short breaks, counselling, and transport costs to and from hospital.
AFC Bournemouth took DCCF as one of its chosen charities for 2017.
Other ‘models’ joining Jeff on the catwalk will include Cherries’ commercial director Rob Mitchell.
All clothing for the event has been provided free by Fox Tailoring of Bournemouth and Fab Frocks of Westbourne and the event starts at 6.30pm.
Anne Rowland, a DCCF trustee and one of the organisers of the show, said: “AFC Bournemouth has really got behind DCCF and when they offered to host this event for us we were thrilled.
“We hope the public will now also support us by buying tickets for what promises to be a great evening.”
Tickets cost £30 and include a welcome drink, hot and cold buffet and all entertainment.
To book tickets go to: www.dccf-summerfashion.eventbrite.com
Event 7.30am to 9.30am
AFC Business is pairing up with AFC Bournemouth’s official motor supplier, Marshall BMW to offer business delegates the opportunity to attend this unique event. Delegates will have the opportunity to view all current BMW models and book test drives.
This event is FREE to attend and non-members are welcome.
Why not sign up and become a member of AFC Business? It’s free! Joining today will see you receive regular updates with information such as upcoming events and exclusive discounts.
Please bring plenty of business cards!
Please note, all bookings must be made online. Delegate lists and name badges are automatically generated from the information you add to your booking. If you are booking multiple guests, please add their name and company name so they receive a name badge and their details are on the delegate list.
Menu choices and any dietary requirements will be taken from online bookings ahead of the event. Unfortunately, we are unable to change any menu choices or cater for dietary requirements on the day of the event.
Thank you to the Official Partners of AFC Business:
There are three categories for which the Cherries will be selecting a charity, including Supporters’ Charity, Junior Cherries Charity and Official Club Charity.
The chosen charities will benefit from receiving signed merchandise, match tickets, fundraising from selected club events and the club’s support in helping to raise the profile and awareness of each organisation.
Charities must be locally registered, benefit the people living in the Dorset and Hampshire area and support AFC Bournemouth’s positive stance on equality.
This year the club will invite supporters to vote from a shortlist to select one of the three official charities. Voting will run throughout April and the Cherries’ new charity partnerships will then be announced at the end of May.
AFC Bournemouth’s business club AFC Business will continue to work with current charity partner Dorset Cancer Care for another season. The club’s three other existing charity partners Diverse Abilities, Mosaic and Space Youth Project have received support over the course of the 2016/17 season and will continue to do so until the end of this season.
To apply to be one of AFC Bournemouth’s charity partners, click here to complete the form before the 31st March 2017.
To apply to be one of AFC Bournemouth’s charity partners, complete the form on: http://bit.ly/charity-form-1718
AFC Bournemouth are delighted to announce that the club has extended its ongoing partnership with Hill Osborne for the 2016/17 season.
Hill Osborne are an independent firm of Chartered Accountants with offices in Poole and Wimborne, offering advisory and support services to a wide range of businesses and individuals.
As part of the partnership, Hill Osborne will continue to have advertising around Vitality Stadium as well as a strong presence at both corporate and club events throughout the season, engaging with companies across the region.
This is the 7th successive year Hill Osborne have been official AFC Business partners.
AFC Business currently has over 1,600 members, with monthly events becoming increasingly popular.
Amy Marks, partnerships executive at AFC Bournemouth said: “It has been fantastic to have Hill Osborne support AFC Business right from the very beginning when it formed back in 2009. We are delighted to renew our partnership for season 2016/17 and are excited to continue working together in growing Bournemouth’s business network.”
Richard Osborne said: “As a loyal fan I have been thrilled to support the business club since its formation in 2009. The events are a wonderful opportunity to meet new and enhance existing business contacts.”
“The club has continued to grow off the pitch at a time when the football team is achieving so much success on it, and my firm is pleased to be part of this.”
AFC Bournemouth’s 12 Days of Christmas campaign saw a lucky supporter win a sound system worth £200 as part of the unique prize draw.
The promotion, which lasted the first 12 days of the month, saw specific items reduced in price during the first 12 days, with discounts of up to 25 per cent.
Anyone who purchased one of those items online on the given day was entered into a prize draw to win some amazing prizes from club partners.
One of those was Dawsons AV, a regional supporter of the club’s and a leading audio-visual equipment supplier based in Westbourne.
They provided a Beoplay A1 speaker as a prize and lucky supporter Steve Baxter from Lymington not only won the prize, but was presented it on the pitch at Sunday’s game with Southampton alongside Kevin Dawson, managing director of Dawsons AV and Cherries midfielder Andrew Surman.
As a regional partner, Dawsons will be providing plenty more competitions for supporters, so keep on the lookout at afcb.co.uk.