Member News & Events

Surman talks internet safety at school

Surman talks internet safety

To mark this week’s global Safer Internet Day, AFC Bournemouth vice-captain Andrew Surman was a special guest at a Bournemouth school to talk about the importance of staying safe online.

He headed to Bournemouth Collegiate School along with the AFC Bournemouth Community Sports Trust to help deliver the popular Connect with Care project on the subject and hand out prizes to some of the students.

Connect with Care is sponsored by IT Support Business (ITSB) Ltd, which is based in London and Bournemouth.
The IT support and security specialist became an official partner of the Community Sports Trust halfway into the 2016/17 season and is continuing the relationship now, over two years later.

Lee Dredge, CEO of ITSB, said: “It’s about being safe online and using the internet safely. Within the schools themselves we look after the ICT infrastructure and keep pupils safe while they’re in school – and as part of that I feel we have a duty to help educate them for personal internet use for the children and the parents as well.

“It’s really good to be involved and good to be here with Andrew today. The children are really enjoying themselves and it’s a great way to learn – the pupils are really motivated an excited about today.”

Andrew, who is the ambassador for the project, also spoke about his experience at the school. “Being a father myself, internet safety is of utmost importance to me to keep them safe,” the Cherries midfielder explained. “The kids seem like a really good group, we had a question and answer session and they asked some really good questions.”

“They’ve come up with some really good ideas and it’s important to touch base with these kids because sometimes they may not be aware of the dangers online.”

Other CST partners include Yellow Buses, Curtiss-Wright and Goadsby. For more information on partnering with AFC Bournemouth, please email Amy Brunton on: or call: 01202 726313.

« Back to My BCTC

Cherries player earns pupils’ respect

Cherries player earns pupils’ respect

AFC Bournemouth midfielder Lewis Cook thrilled year five pupils at Corpus Christi Catholic Primary School by coaching them in the value of respect.

Corpus Christi in Boscombe is the latest school to benefit from the club’s Citizenship & Respect programme, which is delivered by AFC Bournemouth’s self-funding, non-profit Community Sports Trust and supported by Goadsby.

Independent estate agency Goadsby, which recently celebrated its 60th anniversary, sponsors the highly popular project which uses young people’s love of football to encourage good behaviour at school, at home, in sport and within the community.

Lewis said: “It was great meeting all the children. During the workshops the Community Sports Trust team and I worked with the one year five class and one year two class to discuss and share ideas about the importance of respect.

“They were all very engaged and enthusiastic and I was impressed by the thought they put into their questions and answers.”

Lewis was also quizzed by the children on his career and gave out AFC Bournemouth branded prizes.

The youngsters also received booklets provided by Goadsby which include fun activities and examples of how they can show respect within football.

Paul Stewart, managing director of Goadsby (Commercial), said: “This is our fifth season as a partner of AFC Bournemouth’s Community Sports Trust and it continues to be very rewarding for us as a company to be involved, both with the club and a programme which has such a positive impact on young people’s lives.”

Steve Cuss AFC Bournemouth’s Head of Community said: “The Citizenship & Respect programme is always a big hit with children and we are hugely grateful to Goadsby who have established themselves as a loyal club partner and a real community champion.”

« Back to My BCTC

Tyrone gets kick from helping youngsters

Cherries star Tyrone Mings put 30 children through their paces at AFC Bournemouth’s Vitality Stadium as part of a growing campaign to encourage more youngsters to keep fit.

The defender is club ambassador for Premier League Kicks, a nationwide initiative which enables Bournemouth to offer free football in a safe environment.

AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs the Premier League-backed scheme locally with more than 1,000 young people participating last season.

Beales department stores, official partner of the community sports trust since August, sponsors the Bournemouth region of Premier League Kicks.

CST head Steve Cuss said: “This expanding initiative encourages young people to get involved in playing sports in the evenings.

“They benefit from a healthier lifestyle, improved well-being and, most importantly, have a safe environment in which to enjoy themselves.

“Bournemouth is very much a community club – we work with and for the community for the benefit of all concerned – and hence the support of a major, long-established business such as Beales is invaluable.

Tyrone attended a session for under-10s on the 3G pitches at Vitality Stadium.

He said: “I love being involved with this scheme. Not only does it provide a brilliant opportunity for kids to stay active, but there’s also a chance we might discover the new Lionel Messi.”

Beales department stores began trading in the town in 1881 – and remains on the original site – and recently returned to private new ownership as a family department store group.

Chief executive officer Tony Brown said: “As one of Bournemouth’s longest-established businesses, it is incumbent on us to give something back to the community which supports us and which we serve.

“Sponsoring Premier League Kicks is a fantastic way of Beales getting involved with an important programme that enhances the lives of our youngsters.”

The Old Christchurch road store houses a collection of official AFC Bournemouth merchandise, including replica kits, scarves and a range of souvenirs.

« Back to My BCTC

AFC Bournemouth Cherries Community Fund help for children affected by domestic abuse

A member of staff from a Women’s Refuge in Bournemouth collected a cheque for £1,000 from AFC Bournemouth Cherries Community Fund to support children who are impacted by domestic abuse.

The refuge, which is run by local housing and support provider BCHA, plans to use the donation to convert a garage, which is damp and used for storage, into a computer room for the children to use. Currently the refuge has no computer access for the women and children and the building also has no wi-fi service.

Naomi James, BCHA’s Project Leader for Domestic Abuse Services in Bournemouth, said, “We are very grateful for the generosity of AFC Bournemouth Cherries Community Fund. Our ambition is to have a computer hub with 3 work stations that would give children the opportunity to learn, complete school or college homework tasks and projects and also have fun in a safe environment.

However, the refuge still requires an additional £6,000 of funding to complete the project, so will need to find the remainder via donations, fundraising and grants.

Naomi, added, “While the AFC Bournemouth donation won’t pay for the whole project, it will be an enormous step forward in helping to kick start the refurbishment. If there are local people or businesses out there that could possible donate time, resources or materials to help us complete the conversion, we would really love to hear from them.

When women get into the refuge their priority is their children, so we desperately want to provide a computer room that would benefit both women and children and help promote digital inclusion.”

If you would like to help with the refuge’s refurbishment project, please call Naomi James at BCHA on 01202 410500.

« Back to My BCTC

AFC Business June Wine & Canapé Evening

2017 at Vitality Stadium. The evening will be held in our exclusive Bubbles champagne lounge, offering guests the chance to enjoy what should be a lovely evening with access to the luxurious lounge or our outside terrace.

The event will start at 5.30pm and guests can enjoy a glass of wine and a selection of delicious canapés in our champagne lounge.

As well as enjoying some of the mouth watering canapés guests will also have the chance to meet with other business men and women in a relaxed and friendly environment on what we hope will be a lovely evening.

This event is just £20 inc VAT per person and non-members are welcome. Due to the popularity of this event, we advise booking early to guarantee your place.

Thank you to the Official Partners of AFC Business:

Bournemouth Chamber of Trade and Commerce

Dorset Chamber of Commerce and Industry

Dorset Cancer Care Foundation

Hill Osborne

Travel Counsellors

Strategic Solutions

We look forward to seeing you at Vitality Stadium.

« Back to My BCTC

AFC Bournemouth Announce Umbro as their new Kit Supplier

AFC Bournemouth are delighted to announce global sports brand Umbro as their new technical kit supplier, in a club record deal.

Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.

One of the world’s leading sportswear companies, Umbro has a long and successful history in football, both at home and abroad.

The Manchester-based firm currently supplies kit and training wear to more than 150 professional teams around the world, including fellow Premier League sides Everton, West Ham United and Hull City, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.

“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.

“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.

“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.

“I am delighted that we will be working together over the next five years as I believe Umbro are the perfect fit to support our growth as a club.”

Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season.

“They are an exciting club who have really made a mark on the Premier League over the last two seasons.

“I’m sure fans will love the bespoke kits we’ve created in partnership with the club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”

On Wednesday, Neill Blake was joined by AFC Bournemouth manager Eddie Howe, captain Simon Francis and Umbro’s head of UK soccer, Simon Johnson, at Vitality Stadium, where a giant sand sculpture of the two logos was unveiled to celebrate the announcement.

The sculpture, which stands at two metres in height and three metres in width, was created over the course of two days by local sand artist Mark Sanderson, using 10 tonnes of sand.

AFC Bournemouth’s partnership with Umbro begins at the start of the 2017/18 season, with the club’s new kits being unveiled this summer

« Back to My BCTC

Cherries chairman takes to the catwalk for cancer patients

AFC Bournemouth Chairman Jeff Mostyn admits to being a little nervous about his latest ‘fixture’.

The Cherries Chairman, who has helped steer Bournemouth into the Premier League, will swap the boardroom for the catwalk to appear as the lead model in a charity fashion and lifestyle show.

The Summer & Lifestyle Show takes place at AFC Bournemouth’s Vitality Stadium on May 17, and will feature a fashion show, high quality stalls, an auction and a buffet, with all proceeds going to Dorset Cancer Care Foundation (DCCF).

Jeff, who is a patron of DCCF explained: “This will be a really fun event and one I’m very proud to be involved in as it will raise valuable funds to help families who are facing cancer across Dorset. However, I must admit to feeling a little apprehensive!”

He continued: “It’s all very well standing in front of a TV camera and talking about the sport and the club you love, but walking down a catwalk with all eyes on you is another matter entirely.

“I’m just hoping the crowd get behind me and that I don’t trip up!”

Dorset Cancer Care Foundation (DCCF) was set up in Poole in 2012 and raises funds to support people facing financial hardships because of cancer.

DCCF grants pay for everything from patients’ household bills to much needed short breaks, counselling, and transport costs to and from hospital.

AFC Bournemouth took DCCF as one of its chosen charities for 2017.

Other ‘models’ joining Jeff on the catwalk will include Cherries’ commercial director Rob Mitchell.

All clothing for the event has been provided free by Fox Tailoring of Bournemouth and Fab Frocks of Westbourne and the event starts at 6.30pm.

Anne Rowland, a DCCF trustee and one of the organisers of the show, said: “AFC Bournemouth has really got behind DCCF and when they offered to host this event for us we were thrilled.

“We hope the public will now also support us by buying tickets for what promises to be a great evening.”

Tickets cost £30 and include a welcome drink, hot and cold buffet and all entertainment.


To book tickets go to:


For more information on the event telephone: 07593 890 879, email: or visit:

« Back to My BCTC

AFC Business May Breakfast Event in partnership with Marshall BMW

Event 7.30am to 9.30am

AFC Business is pairing up with AFC Bournemouth’s official motor supplier, Marshall BMW to offer business delegates the opportunity to attend this unique event. Delegates will have the opportunity to view all current BMW models and book test drives.

  • 7.30am to 8am tea and coffee served and the chance to meet with other business men and women in a relaxed and friendly environment
  • 8am bacon or sausage bap
  • 9am guest speaker Sarah Moule from BMW UK to give an overview of the business motoring market place
  • The opportunity to win a BMW or MINI for a weekend
  • The opportunity to win a business card draw
  • 9.30am event closes

This event is FREE to attend and non-members are welcome.

Why not sign up and become a member of AFC Business? It’s free! Joining today will see you receive regular updates with information such as upcoming events and exclusive discounts.

Please bring plenty of business cards!

Please note, all bookings must be made online. Delegate lists and name badges are automatically generated from the information you add to your booking. If you are booking multiple guests, please add their name and company name so they receive a name badge and their details are on the delegate list.

Menu choices and any dietary requirements will be taken from online bookings ahead of the event. Unfortunately, we are unable to change any menu choices or cater for dietary requirements on the day of the event.

Thank you to the Official Partners of AFC Business:

Bournemouth Chamber of Trade and Commerce

Dorset Cancer Care Foundation

Dorset Chamber of Commerce and Industry

Hill Osborne

Strategic Solutions

Travel Counsellors

« Back to My BCTC

AFC Bournemouth is inviting applications for three new official charity partners for the 2017/18 season.

There are three categories for which the Cherries will be selecting a charity, including Supporters’ Charity, Junior Cherries Charity and Official Club Charity.

The chosen charities will benefit from receiving signed merchandise, match tickets, fundraising from selected club events and the club’s support in helping to raise the profile and awareness of each organisation.

Charities must be locally registered, benefit the people living in the Dorset and Hampshire area and support AFC Bournemouth’s positive stance on equality.

This year the club will invite supporters to vote from a shortlist to select one of the three official charities. Voting will run throughout April and the Cherries’ new charity partnerships will then be announced at the end of May.

AFC Bournemouth’s business club AFC Business will continue to work with current charity partner Dorset Cancer Care for another season. The club’s three other existing charity partners Diverse Abilities, Mosaic and Space Youth Project have received support over the course of the 2016/17 season and will continue to do so until the end of this season.

To apply to be one of AFC Bournemouth’s charity partners, click here to complete the form before the 31st March 2017.

To apply to be one of AFC Bournemouth’s charity partners, complete the form on:

« Back to My BCTC