Member News & Events

Come See AFC Bournemouth U23’s vs Southampton U23’s

We are delighted to offer AFC Business members an exclusive event giving you the chance to combine football, hospitality and networking.

The Cherries will be looking to do the double over south coast rivals Southampton and secure their place in the knockout stages of the Premier League Cup. The squad is set to feature future stars such as Alex Dobre and Gavin Kilkenny who have already made their first-team debuts.

Treat clients or staff to a night under the lights at Vitality Stadium and join us for our AFC Business Premier League Cup evening on Friday 21st February.

Hosted in Bubbles Champagne Lounge from 5pm, guests will receive a pre-match buffet, drinks vouchers and access to our executive seating. The perfect way to start the weekend.

Places are just £35 + VAT and can be booked here. For more information, please contact

We hope to see you on the night!

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Yellow Cherries hit the back of the net

While the football season is now over Cherries’ Community Sport’s Trust will continue to drive safety lessons into schools with the help of Yellow Buses.

AFC Bournemouth’s partnership with the town’s brightest bus company has seen hundreds of local children benefit from the ‘Soccer Safety School’ over the last two seasons.

And it is continuing through the summer term and will kick off again in September and run the whole of next season.

Cherries’ ace Dan Gosling is the ‘player ambassador’ for the safety school that has been developed by Steve Cuss, the club’s Head of Community.

Steve said: “The safety school highlights the risks and dangers that children face when out playing.

“These involve road safety, which is something that Yellow Buses are experts in.

“The Soccer Safety School is designed to engage the children in a fun way – and in all departments!

“It’s been a hugely successful partnership with Yellow Buses and the children have really benefited.”

Dan Gosling said: “Being player ambassador for this project has been very rewarding and hopefully the safety lessons will stay with the children as they get older.

“All the players at Bournemouth started by kicking a ball around outside and we want youngsters today to have that same pleasure, but also to be aware of the dangers.”

Fiona Harwood, from Yellow Buses, said: “We’re looking forward to working with Cherries’ Community Sport’s Trust for a third season.

“The school children thoroughly enjoy it and they are also learning important lessons.”


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AFC Bournemouth Announce Umbro as their new Kit Supplier

AFC Bournemouth are delighted to announce global sports brand Umbro as their new technical kit supplier, in a club record deal.

Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.

One of the world’s leading sportswear companies, Umbro has a long and successful history in football, both at home and abroad.

The Manchester-based firm currently supplies kit and training wear to more than 150 professional teams around the world, including fellow Premier League sides Everton, West Ham United and Hull City, current Dutch champions PSV Eindhoven, Vasco da Gama of Brazil and Gamba Osaka in Japan.

“This is an exciting and important deal,” explained AFC Bournemouth chief executive Neill Blake.

“AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.

“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind.

“I am delighted that we will be working together over the next five years as I believe Umbro are the perfect fit to support our growth as a club.”

Speaking about the new partnership, Umbro managing director Anthony Little said: “We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season.

“They are an exciting club who have really made a mark on the Premier League over the last two seasons.

“I’m sure fans will love the bespoke kits we’ve created in partnership with the club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”

On Wednesday, Neill Blake was joined by AFC Bournemouth manager Eddie Howe, captain Simon Francis and Umbro’s head of UK soccer, Simon Johnson, at Vitality Stadium, where a giant sand sculpture of the two logos was unveiled to celebrate the announcement.

The sculpture, which stands at two metres in height and three metres in width, was created over the course of two days by local sand artist Mark Sanderson, using 10 tonnes of sand.

AFC Bournemouth’s partnership with Umbro begins at the start of the 2017/18 season, with the club’s new kits being unveiled this summer

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Cherries chairman takes to the catwalk for cancer patients

AFC Bournemouth Chairman Jeff Mostyn admits to being a little nervous about his latest ‘fixture’.

The Cherries Chairman, who has helped steer Bournemouth into the Premier League, will swap the boardroom for the catwalk to appear as the lead model in a charity fashion and lifestyle show.

The Summer & Lifestyle Show takes place at AFC Bournemouth’s Vitality Stadium on May 17, and will feature a fashion show, high quality stalls, an auction and a buffet, with all proceeds going to Dorset Cancer Care Foundation (DCCF).

Jeff, who is a patron of DCCF explained: “This will be a really fun event and one I’m very proud to be involved in as it will raise valuable funds to help families who are facing cancer across Dorset. However, I must admit to feeling a little apprehensive!”

He continued: “It’s all very well standing in front of a TV camera and talking about the sport and the club you love, but walking down a catwalk with all eyes on you is another matter entirely.

“I’m just hoping the crowd get behind me and that I don’t trip up!”

Dorset Cancer Care Foundation (DCCF) was set up in Poole in 2012 and raises funds to support people facing financial hardships because of cancer.

DCCF grants pay for everything from patients’ household bills to much needed short breaks, counselling, and transport costs to and from hospital.

AFC Bournemouth took DCCF as one of its chosen charities for 2017.

Other ‘models’ joining Jeff on the catwalk will include Cherries’ commercial director Rob Mitchell.

All clothing for the event has been provided free by Fox Tailoring of Bournemouth and Fab Frocks of Westbourne and the event starts at 6.30pm.

Anne Rowland, a DCCF trustee and one of the organisers of the show, said: “AFC Bournemouth has really got behind DCCF and when they offered to host this event for us we were thrilled.

“We hope the public will now also support us by buying tickets for what promises to be a great evening.”

Tickets cost £30 and include a welcome drink, hot and cold buffet and all entertainment.


To book tickets go to:


For more information on the event telephone: 07593 890 879, email: or visit:

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Cherries bring safety lessons into school

Children at King’s Park Academy got a kick out of one special lesson when Cherries’ soccer star Dan Gosling came to visit on a Yellow Bus.

He is player ambassador for the Cherries Community Sport Trust’s ‘Soccer Safety School’ that is driving safety lessons into classrooms.

Yellow Buses is a sponsor and helping the club visit schools in the community where youngsters are taught how to stay safe.

Three Year 5 classes at King’s Park Academy met Dan Gosling and club legend Steve Fletcher and took part in a safety quiz with a chance to win tickets for a game.

Club mascot Cherry Bear was also there and the children were thrilled to have VIP guests at their school.

Steve Cuss, the club’s Head of Community, has developed the programme that is proving a hit across the conurbation.

He said: “Together with Yellow Buses we have been bringing fun safety lessons to schools – and we are still looking for new schools to join.

“The Safety Soccer School highlights the risks and dangers that children face when out playing.

“These involve road safety, which is something that Yellow Buses are experts in.

“We all want our children to be healthy and fit but we also want them to remain safe when they’re playing.”

Midfielder Dan Gosling said: “It was great to meet all the children, especially as the school is the nearest one to our ground.

“There were lots of Cherries’ fans amongst them and having a safety lesson on a bus must be a bit different for them.”

Lauren Dean, Associate Principal of King’s Park Academy, said: “A fantastic afternoon was had by our Year 5 children when Yellow Buses and AFCB visited for a soccer safety session.

“We love working with the community as it inspires and enthuses our children and gives them lasting memories.”

Fiona Harwood, from Yellow Buses, said: “As we had Cherries’ stars on this school visit we provided our AFC Bournemouth Bus, which has a Cherries’ theme throughout the interior and is in regular service.”




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