Yellow Buses’ new-look service will pick up passengers from the airport’s arrivals terminal as well as the ever-growing Aviation Business Park.
The new service has been designed to bring direct connections to many more people; it continues to serve Bournemouth Square and the railway station, but will now be serving Winton, Moordown, Northbourne and Parley Cross.
It will run from 6am through to 7pm every day of week, including weekends and bank holidays. The deal between Bournemouth’s brightest bus company and Bournemouth Airport will see the service change from the A1 to the 14, bringing the service into Yellow Buses’ wider network. This means that passengers will benefit from cheaper prices, with a single ticket to the airport from anywhere on the route costing no more than £2.40, and a day return ticket costing no more than £3.70.
Regular users wanting to access the growing job market at the Aviation Business Park will benefit from Yellow Buses’ Glo cards, making the daily commute more affordable.
Andrew Smith, Managing Director of Yellow Buses, said: “This is a renewed contract but we’ve widened out the service. It will go to the airport passenger terminal and around the business park, as well as providing passengers from the Winton and Moordown area with a direct bus to and from the airport. We are opening up the service to meet the wider market and another benefit is that the service will be run on our own fare structure meaning it will be even better value for money. We’re particularly excited about our new-look app, which not only helps passengers plan their journey with real time departure information at their fingertips, but also allows them to buy their bus tickets.”
Paul Knight, Managing Director of Bournemouth Airport, said: “Ryanair has doubled the size of their winter programme this year, so we will be seeing even more passengers using the airport – many of whom will benefit from this improved service. The new route will also be a huge boost for those working on the Aviation Business Park which currently supports over 200 businesses, employing 3000 people.”
Yellow Buses is so ahead of schedule that it is revolutionising bus travel with a major update to its mobile app. Called ‘Move’, the app now allows passengers to instantly buy tickets for 30 days, alongside the popular seven day, three day and single day options. And shortly the app will be updated so each day will cover a 24 hour period and passengers will be able to buy a day ticket in the afternoon and use it the next morning.A one hour ‘single’ ticket will also be available soon, designed to attract a new generation of passengers.
After buying a ticket with their mobile device, passengers simply show it to the driver and on they get. ‘Move’ provides a fully integrated customer experience, including mobile ticketing, journey planning, live departure boards and disruption information in a single app. Passengers are able to ‘favourite’ stops and journeys they use regularly, underlining Yellows’ commitment to making it easier for passengers to ‘get on the move’. The technology has been created by Bournemouth mobile app developer We Are Base, which specialises in behavioural change.
Fiona Harwood from the Yellows said: “We are aiming to make bus travel easier for passengers and this app is one of the ways we are doing it. “It complements our Glo smart cards and allows people to buy tickets using their phone without cash or fuss, and contains up-to-the-minute travel information and details about departures. “From the impressive analytics and customer service tools available we can understand our passengers better and manage their needs far quicker than ever before.
“People can download the app for free and then it is there waiting for a time when it needs to be used. “The app also contains state-of-the-art journey planning, showing the walking distance from where a passenger is to the stop they want. It also shows them the distance from the final bus stop to their ultimate destination. “Passengers can also watch the buses’ progress on their phones as they wait. “The tickets available also include a three day family ticket and the one hour ticket is coming soon, which will be ideal for those who just want to make a single journey.”
Tom Quay, CEO of Passenger Technology Group (PTG), the transport subsidiary of Bournemouth-based technology company We Are Base, said: “We are delighted that Yellow Buses will be bringing the full benefits of our transport app platform to their customer base. “We have been working successfully with them since 2008 across multiple projects and this announcement will enable further innovation for customers here in Bournemouth. “We relish the opportunity to help Yellow Buses set a new standard for public transport delivery over the coming years.”